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Which players have the highest NIL value on every Big Ten football program?
Ohio State Buckeyes wide receiver Jeremiah Smith (4) Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images
Staying competitive in the Name, Image and Likeness space is a large part of the Big Ten's two consecutive college football national championships, and things are no different entering the 2025 season. From highly-touted quarterbacks like Penn State's Drew Allar and Nebraska's Dylan Raiola to standout wide receivers like Ohio State's Jeremiah Smith and Oregon's Evan Stewart, the conference has some of the nation's highest-valued players in NIL. Here's a look at the Big Ten's 18 teams by their highest-valued NIL earners, per On3 valuations, for the 2025 season. Dorian Fleming signed with the Terrapins as a three-star recruit out of Life Christian Academy (Colonial Heights, Virginia) in the class of 2025. The 6-foot-4, 225-pound tight end leads Maryland with a $238,000 NIL valuation. The program leader for rushing yards by a freshman, Mockobee has 2,466 and 21 total touchdowns over the last three seasons. The former three-star out of Boonville, Indiana, leads all Boilermakers with a $265,000 NIL valuation. Wis

This article first appeared on NIL on SI and was syndicated with permission.

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