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The 2025 college football season is right around the corner, and there is no shortage of highly-valued stars among the nation's top teams.
Name, Image and Likeness is paving the way for student athletes to build generational wealth before stepping foot on the field as a professional. And staying competitive in that space is critical for programs in building the depth for a College Football Playoff run and ultimately a national championship.
Using ESPN's post-spring Top 25 and On3 NIL valuations, here's a look at each team's leading player in NIL ahead of the upcoming season, excluding BYU, which has no available data.
No. 25: Oklahoma Sooners
Oklahoma quarterback John Mateer holds an NIL valuation of $2.7 million.
No. 24: Ole Miss Rebels
Ole Miss offensive tackle Diego Pounds holds an NIL valuation of $1.1 million.
No. 23: Texas A&M Aggies
Texas A&M wide receiver Kevin Concepcion holds an NIL valuation of $1.2 million.
No. 22: Louisville Cardinals
Louisville quarterback Miller Moss holds an NIL valuation of $1.2 million.
No. 21: Miami Hurricanes
Miami quarterback Carson Beck holds an NIL valuation of $4.3 million.
No. 20: Michigan Wolverines
Michigan quarterback Bryce Underwood holds an NIL valuation of $3 million.
No. 19: Florida Gators
Florida quarterback DJ Lagway holds an NIL valuation of $3.7 million.
No. 18: Kansas State Wildcats
Kansas State quarterback Avery Johnson holds an NIL valuation of $1.6 million.
No. 17: Indiana Hoosiers
Indiana quarterback Fernando Mendoza holds an NIL valuation of $1.4 million
No. 16: Texas Tech Red Raiders
Texas Tech defensive lineman Lee Hunter holds an NIL valuation of $1.1 million.
No. 15: SMU Mustangs
SMU quarterback Kevin Jennings holds an NIL valuation of $944,000.
No. 14: Iowa State Cyclones
Iowa State quarterback Rocco Becht holds an NIL valuation of $1.2 million.
No. 13: South Carolina Gamecocks
South Carolina quarterback LaNorris Sellers holds an NIL valuation of $3.7 million.
No. 12: Arizona State Sun Devils
Arizona State quarterback Sam Leavitt holds an NIL valuation of $3.1 million.
No. 11: Illinois Fighting Illini
Illinois quarterback Luke Altmyer holds an NIL valuation of $1.1 million.
No. 10: BYU Cougars
No. 9: Alabama Crimson Tide
Alabama wide receiver Ryan Williams holds an NIL valuation of $2.7 million.
No. 8: Oregon Ducks
Oregon wide receiver Evan Stewart holds an NIL valuation of $1.7 million.
No. 7: Notre Dame Fighting Irish
Notre Dame running back Jeremiyah Love holds an NIL valuation of $1.6 million.
No. 6: LSU Tigers
LSU quarterback Garrett Nussmeier holds an NIL valuation of $3.8 million.
No. 5: Ohio State Buckeyes
Ohio State wide receiver Jeremiah Smith holds an NIL valuation of $4.2 million.
No. 4: Georgia Bulldogs
Georgia wide receiver Zachariah Branch holds an NIL valuation of $1.1 million.
No. 3: Texas Longhorns
Texas quarterback Arch Manning holds an NIL valuation of $6.8 million.
No. 2: Clemson Tigers
Clemson quarterback Cade Klubnik holds an NIL valuation of $3.4 million.
No. 1: Penn State Nittany Lions
Penn State quarterback Drew Allar holds an NIL valuation of $3.1 million.
More must-reads:
- Five quarterbacks who will define 2025 college football season
- Latest recruiting win makes it harder for USC to move on from Lincoln Riley
- The 'MLB ballpark names' quiz
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