Who has the highest NIL valuation on every preseason college football Top 25 team?

The 2025 college football season is right around the corner, and there is no shortage of highly-valued stars among the nation's top teams. Name, Image and Likeness is paving the way for student athletes to build generational wealth before stepping foot on the field as a professional. And staying competitive in that space is critical for programs in building the depth for a College Football Playoff run and ultimately a national championship. Using ESPN's post-spring Top 25 and On3 NIL valuations, here's a look at each team's leading player in NIL ahead of the upcoming season, excluding BYU, which has no available data. Oklahoma quarterback John Mateer holds an NIL valuation of $2.7 million. Ole Miss offensive tackle Diego Pounds holds an NIL valuation of $1.1 million. Texas A&M wide receiver Kevin Concepcion holds an NIL valuation of $1.2 million. Louisville quarterback Miller Moss holds an NIL valuation of $1.2 million. Miami quarterback Carson Beck holds an NIL valuation of $4.3 million. Michigan quarte