Billie Eilish introduces new fragrance: 'This is my favorite smell in the world'

According to WWD (h/t Yahoo), the cruelty-free, vegan "Eilish" will arrive this fall in partnership with Parlux. 

The seven-time Grammy winner told the publication how her synesthesia informed the fragrance, which features sugared petals, mandarin, red berries, soft spices, rich cocoa, vanilla, musk, woods and tonka bean: "It's involved in every ounce of my life, and in everything I do. Every choice I make, fashion-wise, hair-wise and musically, I always want things to sound like a certain smell. I have a very, very, very strong and long relationship with scent."

"Eilish" isn't the first time Eilish has used fashion to make a humanitarian statement. She only agreed to wear Oscar de la Renta at the 2021 Met Gala in September when the designer agreed to become "completely fur-free," and later in the month, she debuted 100-percent vegan, 20-percent recycled Air Jordan silhouettes:

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