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DJ Khaled Reveals Owning Rare Banned Air Jordan 1’s In Unboxing
DJ Khaled Reveals Owning Rare Banned Air Jordan 1's In Unboxing 2 Feb 18, 2024; Daytona Beach, Florida, USA; Recording artist DJ Khaled speaks during a press conference after the Daytona 500 was postponed because of rain at Daytona International Speedway. Mandatory Credit: Peter Casey-USA TODAY Sports

Musician, producer, and basketball fan DJ Khaled recently showcased one rare shoe that has long been “banned” in the NBA and he had Chicago Bulls legend Michael Jordan on the line while doing it.

In a video , DJ Khaled showed a shoe packed in a crate box. This pair is so rare that this is one out of only 23 in the world existing. He even called Michael Jordan for the password for the box, which was eventually revealed to be the controversial and iconic  Air Jordan 1”’Bred.” 

After the unboxing, Michael Jordan himself messaged DJ Khaled and highlighted the rarity of the shoe.

“Only 23 with the special packing,” Jordan’s message read. Z” Keep it safe. Me and you the first one to get em.”

The “Bred” Air Jordan gained its reputation for being a “banned” basketball shoe. However, the story behind it was more of a guinea marketing move from Nike rather than any bothering or creepy reason for it being banned.


Unknown Date; Oakland, CA, USA; FILE PHOTO; Chicago Bulls guard (23) Michael Jordan in action against the Golden State Warriors at the Oakland Coliseum. Mandatory Credit: Photo By USA TODAY Sports (c) Copyright 1996 USA TODAY Sports

When Michael Jordan debuted the shoes in 1984, the NBA fined him $5,000 each time he wore them because their colors violated the league’s uniform rules. In the NBA, players are required to wear shoes that match their team’s colors and their teammates’ shoes, which are mostly white. The “Bred,” however, was black and red.

Nike supposedly capitalized on this “banned” narrative and paid the fines for Jordan. They also created an ad campaign that played on the forbidden nature of the shoes.

Is DJ Khaled Friends with Michael Jordan?

DJ Khaled and Michael Jordan share a unique and dynamic friendship that has grown over the years. Their bond is rooted in mutual respect and admiration, with both individuals excelling in their respective fields. DJ Khaled, a renowned music producer and entrepreneur, has often expressed his deep admiration for Jordan, who is widely regarded as one of the greatest basketball players of all time.

One of their most popular and notable collaboration projects was the “We The Best x Air Jordan 5 Collection.” This partnership allowed DJ Khaled to further explore and highlight his love for sneakers and his high respect for the legacy of Michael Jordan as a basketball player. Eventually, the collaboration became a highly sought-after collection as it resonated with fans of both music and basketball.


DJ Khaled Reveals Owning Rare Banned Air Jordan 1's In Unboxing 3 Jan 14, 2024; Miami, Florida, USA; Recording artists DJ Khaled and his family sit court-side during the first half between the Miami Heat and the Charlotte Hornets at Kaseya Center. Mandatory Credit: Jasen Vinlove-USA TODAY Sports

DJ Khaled has been a prominent celebrity name connected to the NBA. He had worked with the league over the years, with one of the  most notable moments including the NBA All-Star Weekend, where he headlined the State Farm All-Star Saturday Night performances.

This article first appeared on Hardwood Heroics and was syndicated with permission.

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