Musician, producer, and basketball fan DJ Khaled recently showcased one rare shoe that has long been “banned” in the NBA and he had Chicago Bulls legend Michael Jordan on the line while doing it.
In a video , DJ Khaled showed a shoe packed in a crate box. This pair is so rare that this is one out of only 23 in the world existing. He even called Michael Jordan for the password for the box, which was eventually revealed to be the controversial and iconic Air Jordan 1”’Bred.”
SPECIAL PACKAGING: DJ Khaled reveals the 1 of 23 Air Jordan 1 High ’85 “Bred” Packaging
@djkhaled pic.twitter.com/Y8wnyhMnuK
— KicksFinder (@KicksFinder) January 27, 2025
After the unboxing, Michael Jordan himself messaged DJ Khaled and highlighted the rarity of the shoe.
“Only 23 with the special packing,” Jordan’s message read. Z” Keep it safe. Me and you the first one to get em.”
The “Bred” Air Jordan gained its reputation for being a “banned” basketball shoe. However, the story behind it was more of a guinea marketing move from Nike rather than any bothering or creepy reason for it being banned.
When Michael Jordan debuted the shoes in 1984, the NBA fined him $5,000 each time he wore them because their colors violated the league’s uniform rules. In the NBA, players are required to wear shoes that match their team’s colors and their teammates’ shoes, which are mostly white. The “Bred,” however, was black and red.
Nike supposedly capitalized on this “banned” narrative and paid the fines for Jordan. They also created an ad campaign that played on the forbidden nature of the shoes.
DJ Khaled and Michael Jordan share a unique and dynamic friendship that has grown over the years. Their bond is rooted in mutual respect and admiration, with both individuals excelling in their respective fields. DJ Khaled, a renowned music producer and entrepreneur, has often expressed his deep admiration for Jordan, who is widely regarded as one of the greatest basketball players of all time.
One of their most popular and notable collaboration projects was the “We The Best x Air Jordan 5 Collection.” This partnership allowed DJ Khaled to further explore and highlight his love for sneakers and his high respect for the legacy of Michael Jordan as a basketball player. Eventually, the collaboration became a highly sought-after collection as it resonated with fans of both music and basketball.
DJ Khaled has been a prominent celebrity name connected to the NBA. He had worked with the league over the years, with one of the most notable moments including the NBA All-Star Weekend, where he headlined the State Farm All-Star Saturday Night performances.
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