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Kendrick Lamar’s Super Bowl Halftime Show Sparks Historic Announcement

Originally posted on Athlon Sports | By Matt Audilet | Last updated Feb 11, 2025 2:07 PM ET

Kendrick Lamar took the field for a highly-anticipated Super Bowl Halftime performance during Sunday's Super Bowl LIX matchup between the Philadelphia Eagles and Kansas City Chiefs on Sunday night.

The 22-time Grammy Award winning artist had millions glued to the television screen as he performed some of his biggest songs, including his Drake diss "Not Like Us." The performance included cameos from Samuel L. Jackson, SZA and Serena Williams.

Lamar's halftime show drew historic viewership numbers. He claimed the all-time record with 133.5 million viewers, passing the previous 133.4 million record set by Michael Jackson in 1993.

Lamar's record label, Roc Nation, shared his historic feat with an announcement on Tuesday.

"We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers," Roc Nation wrote on X.

We’ve broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers. pic.twitter.com/CfRQGUuG31
— Roc Nation (@RocNation) February 11, 2025

As for the Super Bowl game itself, it drew an average of 126 million viewers with a peak at 135.7 million. The Eagles jumped out early and never gave the lead back, ultimately taking down the back-to-back, reigning-champion Chiefs with a dominant 40-22 final score.

Jalen Hurts was named the game's MVP after completing 17 of his 22 pass attempts for 221 yards and two touchdowns. The dual-threat quarterback also led the Eagles in rushing with 72 yards and one touchdown on 11 carries.

This article first appeared on Athlon Sports and was syndicated with permission.

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