Whenever Taylor Swift makes a big announcement, it always manages to have some connection to her favorite number, which is 13.
So, what does that have to do with Aug. 26?
"Was wondering why she announced this on the 26th, but then my dad pointed out that it’s 13 x 2…," one fan pointed out on X, formerly known as Twitter.
And it just so happened to happen in August, of which Swift has a song with the same name.
"AND IN THE MONTH OF AUGUST TOO?????? SHE LIVED FOR THE HOPE OF IT ALL!!!," another fan wrote.
But that's not all. It seems 13 isn't the singer's only favorite number now.
On the football field, Travis Kelce wear No. 87 for the Kansas City Chiefs. And the post about Taylor and Travis' engagement just so happened to be her 687th post.
"Taylor’s 687th post was her engagement to 87 and I’m SCREAMING. NUMEROLOGY," one fan said.
Taylor’s 687th post was her engagement to 87 and I’m SCREAMING. NUMEROLOGY https://t.co/ua7IMbcPiP
— ⸆⸉ ❤️ (@perfectlyfine89) August 26, 2025
Some fans even took it a step further on TikTok.
@babe.with.a.book But I really did have to hit post @Taylor Swift @Taylor Nation #swiftie #swifties #swifttok #easteregg #taylorswiftisengaged @Travis Kelce @New Heights @NFL
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Swift even talked about numerology during her recent appearance on the Kelce brothers' New Heights podcast. And it started when Jason revealed that he and Swift have the same favorite number.
“My favorite number is 13, though. It always has been. Travis knows this,” Jason said.
“I know,” Swift exclaimed. “And that’s part of the numerology of why we’re dating.”
"So Travis likes people that like the number 13,” Jason replied.
“Yeah,” Swift agreed.
“What does liking the number 13 say about us though,” Jason asked.
“It says that we are family in triskaidekaphile,” Swift said, which means people who are fond of the number 13. “
“I don’t know why. I feel like it was because everybody else was afraid of number 13, so I was like yeah,” Jason revealed.
Taylor Swift proves to be a mastermind once again.
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