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Watch: Harry Styles stars in new Gucci 'Beloved' campaign with James Corden

By Megan Armstrong | Last updated Apr 23, 2021 10:10 AM ET

James Corden and Harry Styles had plenty of real-life practice for the new Gucci campaign.

The "Beloved" campaign stages Corden hosting a fictional late-night show called, yes, The Beloved Show, and Styles is welcomed on as a guest. The two ham it up about all the personal stories they could tell about each other but won't. The 27-year-old Grammy winner is decked out in decadent Gucci, including a handbag.

By the end, they're backstage assessing their interview and realizing that their lives aren't that exciting after all.

The campaign also stars Dakota Johnson, Awkwafina, Diane Keaton, Serena Williams and Sienna Miller.

Styles has appeared on Corden's actual late-night post, The Late Late Show, countless times over the years—from guest hosting to "Carpool Karaoke" to a crosswalk concert. The former One Directioner has an especially personal tie to the show's executive producer and writer Ben Winston, whose family he briefly lived with at the height of 1D fame.

To shop "Beloved," visit the official Gucci website.

Megan Armstrong

Megan Armstrong (@megankarmstrong) is a writer whose work has appeared in places such as Billboard, GQ, Esquire, Bleacher Report, Uproxx, and others. Megan has also produced various podcasts and hosted a daily radio show at Mizzou. She grew up obsessed with sports — impressing adults by memorizing NFL statistics as a kindergartner — and grew into an obsession with music

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