Air Jordan 4 'Pure Money': Where to Buy Now

KEY FACTS AT A GLANCE

Where Can You Buy the Air Jordan 4 'Pure Money'?

No matter where you check, get ready to have your eyes bug out of your head. I've checked multiple places and the range is between $400 and $1,250. That's a lot of money, even for a pair of Pure Money.

StockX and GOAT are the primary marketplaces to check, with Flight Club and consignment shops as additional options for hard-to-find sizes. One critical thing to watch for at these price points is yellowing on the mesh panels and midsole — condition is everything with an all-white sneaker that last dropped in 2017. The Air Jordan 4 'University Blue' is another premium AJ4 on the resale market if you want to compare what you're spending in the same silhouette.

What Should People Know About the Air Jordan 4 'Pure Money'?

Aside from the excellent combination of silhouette and colorway, there are a few details that make the AJ4 Pure Money stand out. For me, it's the "PURE $" stitching on the inner heel. I'm all in.

The chrome eyelets catch light from every angle and give the front of the shoe a pop that most all-white sneakers simply don't have. Add the chrome Jumpman on the heel, and you have a sneaker built around quiet luxury done right.

The shoe originally debuted in 2006 at $115, came back in 2017 at $190, and has been climbing ever since. As covered in the Air Jordan 4 'Pure Money' rising resale piece, Jordan Brand has been pushing OG-accurate branding across the lineup — a Pure Money retro with Nike Air branding would be one of the strongest releases in any year it drops.

Should You Buy the Air Jordan 4 'Pure Money'?

I cannot tell you to spend upwards of $1,000 for a pair of sneakers. I can say that if there is a sneaker worth paying that much, it's one like this.

The colorway fits true to size and the all-white build works with just about everything in a wardrobe — but the trade-off is that it's unforgiving with scuffs, creases, and yellowing over time. If you're going to spend at this level, aim for a near-deadstock pair.

No retro is confirmed for 2026, so the window isn't getting shorter anytime soon, but prices have been trending up rather than down. The Air Jordan 4 'Bred' drops at retail on Black Friday this year if you want a landmark AJ4 moment without the resale price tag.