Jun 17, 2024; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) celebrates after winning the NBA Finals MVP after game five of the 2024 NBA Finals against the Dallas Mavericks at TD Garden. Mandatory Credit: Peter Casey-USA TODAY Sports

'I Don’t Like Compromising My Voice' – Boston Celtics Star Gets 100% Honest on Rejecting Nike’s $50 Million Offer

Originally posted on Hardwood Heroics | By Jordan Samar | Last updated Sep 11, 2025 12:43 PM ET

Boston Celtics star Jaylen Brown recently explained why he turned down a $50 million deal with Nike to start his own brand, 741 Performance, during a recent episode of the Big Tigger Morning Show.

“You sign these contracts, you have these little catchphrases that be in there. Like, if you say anything controversial, or anything that disrupts our ecosystem of our company, we can terminate your deal, terminate your contract. So that kind of makes you not have a voice,” Brown stated.

“So a lot of our celebrities and our athletes, they never speak up, they never say anything, because they risk whatever their contract is if they do. So I don’t like compromising my voice for nothing and nobody. So I just told them I’d pass,” he added.

Jun 6, 2024; Boston, Massachusetts, USA; Boston Celtics guard Jaylen Brown (7) shoots against Dallas Mavericks forward P.J. Washington (25) in the fourth quarter during game one of the 2024 NBA Finals at TD Garden. Mandatory Credit: David Butler II-USA TODAY Sports

Brown had been exclusively wearing his own shoes since the beginning of the 2024-25 season. His 741 Performance line currently has three colorways: Black Moon, White Noise, and Grey Nebula. Each pair costs $200 for adults and $70 for kids.

Boston Celtics News: Jaylen Brown floats the idea of leaving the team to join Eastern Conference contender

In the same podcast, Jaylen Brown also brought up the possibility of leaving the Boston Celtics to join his hometown team, the Atlanta Hawks.

Oct 15, 2024; Toronto, Ontario, CAN; Boston Celtics guard Jaylen Brown (7) warms up before playing the Toronto Raptors at Scotiabank Arena. Mandatory Credit: Kevin Sousa-Imagn Images

“You never know, Brown said. “I think my grandma would too…you never know, we’ll see.”

The Boston Celtics swingman is entering the second year of his five-year, $303.7 million contract that runs through the 2028-29 campaign. This year, he’ll face the daunting challenge of navigating the season without his partner in crime, Jayson Tatum.