It may be a response to a recent ad depicting Kawhi Leonard’s “reign” over Los Angeles. Either way, message sent.
The crown has certainly become an ongoing feature in recent weeks. We saw Giannis Antetokounmpo do it in response to James a few months ago. It’s safe to say, however, that James isn’t letting that crown go easily, and it is probably going to set up a very interesting set of playoff matchups in the months to come.
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Nicknames come from basketball-reference.com.