LeBron James has launched a YouTube channel

IMAGN IMAGES via Reuters Connect

LeBron James has launched a YouTube channel

Originally posted on Larry Brown Sports | By Grey Papke | Last updated Aug 15, 2026 1:57 PM ET

LeBron James has a new NBA team, and he now has a new YouTube channel to go along with it.

James launched a new YouTube channel on Saturday, albeit not one that has a lot to do with basketball. James wrote on X that the channel will be primarily focused on his passion for golf, and the first video posted on the channel highlighted his recent reunion with the 2016 Cleveland Cavaliers.

You all loved the 2016 reunion trip so much I thought I'd give ya'll a little more. Welcome to my YouTube channel! My life on and around the course. Let’s go!!! ⛳️https://t.co/JKA9egPBEi
— LeBron James (@KingJames) August 15, 2026

There is nothing terribly surprising about James launching a golf channel. He has inadvertently fueled retirement rumors by practicing his golf swing on the sideline during games, and he had been looking forward to his offseason golfing for months.

It is unclear what sort of content James plans to feature on his channel or how often he plans to post. However, videos of James playing with some of his well-known friends would probably appeal to a lot of his fans.

James, of course, is also gearing up for his 24th NBA season. Golf may be a passion for him, and he has made clear that it is, but he also wants another NBA championship.

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