Magic Johnson To Help 80 Million Americans As He Takes New Role For FIFA World Cup

leaves a lasting legacy in Los Angeles—while inspiring fans and welcoming the world for this once-in-a-generation event.”

Although we’re missing an official Magic Johnson social media essay, he did respond to the honor in a statement. He stated he was, “honored to serve as an official community ambassador for the Los Angeles World Cup 2026.” He added, “I’ve lived in Los Angeles for over four decades and have seen how the power of sports can inspire, uplift, and unite people from all walks of life. I’m committed to supporting the host committee’s efforts to leave a lasting legacy throughout the tournament, ensuring Los Angeles shines on the world stage.”

Magic now officially joins a star-studded host committee that includes Snoop Dogg and Eva Longoria. As a co-owner of LAFC in the MLS and Washington Spirit in the NWSL, this opportunity comes full circle.

Magic Johnson will show LA how it’s done

This isn’t merely some title for funsies. LA as a whole is hosting thousands of soccer maniacs in 2026 for over a month. They’re going to need to turn to someone to represent LA culture.

To put it in perspective, 27% of the sports fan base pie is dedicated to the soccer craze. A legitimate research into the US sports scene estimates there are 83 million soccer fans in this country alone. That’s 83 million pairs of eyeballs on LA in 2026 for the biggest event in this sport’s calendar.

Soccer is a massive marketing opportunity that has drawn Magic and Snoop Dogg into the business. And Magic could soon win a NWSL chip throught the Spirit amid some drama at Sparks. An average soccer fan spends more on merchandse and tickets than on any other sport – a data-backed study confirmed. That’s why the LA commission is creative a major star-powered fan experience.

The SoFi Stadium will host fans for 39 days of fan events and experiences across the region for the world cup. Stars like Johnson, Snoop and Longoria help engage the local community as hosts for thousands of football fans. The tournament will feature 48 teams from the US, Canada, and Mexico. The same report claimed that US fans buy tickets to watch these teams play at least once a season.

It also sets the tone for the upcoming 2026 NBA All-Star Game and the 2028, Olympics and Paralympics all hosted by Angelites. It comes a day after Magic was selected as Grand Marshal for the Rose Parade that will take place in Pasadena a little farther from LA for the 2026 New Year. It just proves, when you think Los Angeles, you think Magic Johnson.