Heinz offering lifetime supply of ketchup to 57th pick in NFL draft

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Heinz offering lifetime supply of ketchup to 57th pick in NFL draft

Originally posted on Ball Exclusives | Last updated Apr 22, 2026 1:21 PM ET

The 2026 NFL Draft is nearly here and the player that is drafted at 57th will be receiving a little extra compensation.

With the draft in the company’s hometown of Pittsburgh, Heinz has announced that the 57th pick in this year’s draft will be dubbed “Mr. 57” and will receive a lifetime supply of ketchup.

Every year, the NFL Draft introduces the future of football. And this year, Heinz is introducing a new Draft tradition: the Mr. 57 Club. With the greatest No. 57 of all time, Devin Hester, we’re welcoming this year’s 57th draft pick to the club. Tune in on April 24th to find out… pic.twitter.com/eqes2yTEO5

— Heinz US (@HeinzTweets) April 21, 2026

Alongside Devin Hester, the 57th pick in 2006, Heinz will start a new tradition of donning a new Mr. 57 in each draft.

“Hearing your name called on Draft day is a moment you carry for life, so it’s an honor to welcome the first ‘Mr. 57’ into the club and help launch a new tradition that recognizes the legendary players who make their mark on the game,” Hester said.

As of Wednesday morning, the Chicago Bears possess the 57th overall pick. Unless they trade that pick away, whoever they select will be the inaugural Mr. 57.

James Parker contributed to this story.

This article first appeared on Ball Exclusives and was syndicated with permission.

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