Dallas Cowboys owner and general manager Jerry Jones. Danielle Parhizkaran / USA TODAY NETWORK

Jerry Jones says Cowboys are worth 'more than $10 billion'

By Chelena Goldman | Last updated 5/16/22

Jerry Jones has no plans to part ways with his most prized possession -- the Dallas Cowboys. If he did, however, he'd make a boatload of dough.

That's what the eccentric NFL owner and GM told NBC Sports' Peter King last week. When asked about the Denver Broncos being sold for what could be a record $5 billion, Jones said his beloved Cowboys would sell for "more than $10 billion," before quickly adding that he has no plans to sell the team.

'@Peter_King asked Jerry Jones what he'd ask for if he ever tried to sell the Dallas Cowboys...

Jones estimated the franchise is worth north of $10 billion, but clarifies the team will never be for sale under his watch. #NFL pic.twitter.com/DjnO9wrGpx
— Sunday Night Football on NBC (@SNFonNBC) May 16, 2022

Ten billion is quite the jump from the $150 million Jones paid to buy the team in 1989.

As for what Jones thinks the team is worth, the experts don't think he would get quite that much money. As King reported, Forbes prices the Cowboys at $6.5 billion, while NFL business consultant Marc Ganis thinks Jones could get $8.5 billion.

Of course, none of that really matters because someone would apparently have to pry the Cowboys from Jones' cold, dead hands before he would part ways with them. Still, it's interesting to see how far the Dallas franchise has come -- from losing roughly $1 million on a monthly basis in the late-80s to being the juggernaut it is today.

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