Packers reveal huge Lambeau Field decision

Originally posted on NFL on ClutchPoints
By Zachary Draves, ClutchPoints | Last updated Jul 27, 2026 11:17 PM ET

Times have been tough for the Green Bay Packers. They lost $1.1 million in operating costs last season. Meanwhile, CEO Ed Policy has been working to find other avenues to generate revenue without having to forgo the naming rights to Lambeau Field.

On Monday, Policy made it crystal clear that the Packers aren’t giving up the naming rights to their hallowed grounds, per Rob Demovsky of ESPN.

“We are not selling the naming rights to Lambeau Field,” Policy said during the annual shareholders’ meeting.

Ed Policy: “We are not selling the naming rights to Lambeau Field.” pic.twitter.com/dU5N4j3C0N

— Rob Demovsky (@RobDemovsky) July 27, 2026

Green Bay remains one of only two NFL teams whose stadium isn’t corporately owned. The other is the rival Chicago Bears at Soldier Field. However, Lambeau Field remains the only publicly owned stadium. It is owned by the City of Green Bay and the Green Bay and Brown County Professional Football Stadium District.

The stadium opened on September 29, 1957, as originally New City Stadium. In 1965, the stadium was renamed in honor of the team founder, Curly Lambeau, and has been that way ever since. It eventually expanded to a capacity of 32,000 to 81,000.

Along the way, Lambeau Field has witnessed some of the greatest moments in NFL history. In 1967, the famed “Ice Bowl” was held between the Packers and Dallas Cowboys for the NFL title. The temperature was -15 degrees, and the wind chill was -48. It capped off with Bart Starr’s quarterback sneak.

In 1993, “The Birth of the Lambeau Leap” was immortalized by safety LeRoy Butler after scoring a touchdown off a fumble. Butler then leaped into the stands and began a now-iconic fan celebration.

This article first appeared on NFL on ClutchPoints and was syndicated with permission.

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