In 2009, Red Bull was looking to pull together a quick strike mission to Mexico with some of its favorite star surfers. The invite list included the mercurial brotherly duo of Bruce and Andy Irons, then-rising-star Kolohe Andino and Maui’s aspiring big-wave hero Ian Walsh. Surfline, or more specifically, forecasting pioneer Sean Collins, was recruited to read the tea leaves and make the call.
The original plan was to head down to Barra De La Cruz, site of Andy’s statement-making win at the Rip Curl Search event a few years prior, for some long, well-groomed barrels. But a recent hurricane had blown the sandbar out, and the swell wasn’t cooperating anyway. The itinerary was scrapped and we were forced to relocate to Cabo San Lucas.
Now, no offense to Cabo and the surf community that calls it home, but when you have a handful of the best surfers on the planet hungry to shoot photos and stack clips, the mediocrity of the waves in the immediate area proved underwhelming. When hurricane swells hit the tip of the peninsula just right, the place can be downright magic, but on the daily the surf’s relatively average. Andy was uninspired. Bruce didn’t even bother to show up.
As far as “exotic” surf trips go, Cabo is the quickest and easiest warm-water destination for those traveling out of Los Angeles or San Diego. But as the anecdote above illustrates, scoring all-time surf can be a challenge. It’s that dilemma that investors Michael Schwab, David Likins and their partners at the real estate firm Meriwether Companies are looking to solve with their new development Cabo Real Surf Club.
With a wave pool powered by Endless Surf technology as the centerpiece, their new project is a high-end, luxurious housing community that will provide its residents with flawless waves at the flip of a switch.
“It means you’re guaranteed to score,” smiles Schwab, who was an original investor in Kelly Slater’s wave-making technology and is a supporter of Travis Rice’s Natural Selection concept.
“Wave pools are so good for helping people learn to surf, improve their skills, and getting the most out of being in the water. And for top-level talent, these man-made waves are helping pros progress and innovate of much faster,” Schwab continues. “All of that translates into getting maximum enjoyment out of surfing. Wave pools don’t replace the experience of being in the ocean, they’re additive to it. And they’re a ton of fun.”
With more wave pools and surf parks opening around the world, the future of the space is wide open. While some operations charge for hourly sessions and others require a full-day rental, Schwab and his development partners have taken a different approach. Borrowing from the concept of housing communities built around private golf courses, Cabo Real Surf Club will be a members-only wave pool.
Partnering with the Sanchez Navarro family, the clan famously behind Corona beer, “it’s one of the best pieces of land in Cabo,” explains Likins, who was previously deep in the ski resort business. “When you’re building a wave pool, one of the things you have to consider is the ground you’re working with. Cabo’s very hilly with lots of beautiful arroyos and desert terrain, but we needed some relatively flat ground to build the pool. The community comes to life around that. There’s nothing else like it.”
So, what does Cabo Real Surf Club’s footprint look like? Construction of phase one is already underway and will be comprised of about 200 homes and the surf park. According to Schwab, at the time of our interview, 77 properties were already spoken for, including one being built by prodigious Championship Tour talent Erin Brooks.
Endless Surf's first flagship surf park opened in Munich, Germany, in 2024. Building on the tech, the pool in Cabo is reported to be able to create a wave up to seven feet tall that can be generated every 8 to 16 seconds (for an upwards of 240 waves an hour). Featuring lefts and rights, the length of ride will be up to 25 seconds. Adding a little extra salt to the margarita, after stints in Waco, Texas, and Palm Springs, California, wave pool impresario Cheyne Magnusson joined the Endless Surf team in May.
Further out, the development will eventually feature over 500 homes, as well as a championship 18-hole golf course, beach club, racquet sports courts, and hiking and biking trails. Residents will be able to choose between a surf, golf, or full membership. Completed home and lot packages are anticipated to range from $4 to $8 million.
Exclusive surf locations like Tavarua in Fiji, Bobby’s Camp at G-Land, or Hollister Ranch in California have been a fixture in wave-riding's collective consciousness for decades, but never before have we seen a private, surf-focused housing development created out of thin air -- perfect waves included. Cabo Real Surf Club is slated to open in 2026.
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