Coco Gauff Gets Hailed for Activism by Legend Who Helped Arthur Ashe

Originally posted on Athlon Sports | By Vivek Devane | Last updated Sep 12, 2025 8:51 AM ET

Stan Smith’s name resonates across two very different worlds—tennis and fashion. The American tennis legend, who rose to World No. 1 in the 1970s and captured seven Grand Slam titles, is immortalized not only for his dominance on the court but also for the iconic Adidas sneaker bearing his name and likeness. The “Stan Smith” shoe has become one of the best-selling sneakers in history, cementing his place in global culture. Yet, Smith’s legacy stretches far beyond tennis trophies and fashion staples.

A Hall of Famer and long-time president of the International Tennis Hall of Fame, Smith has also been a consistent advocate for social causes, particularly civil rights and AIDS awareness. His activism, he often says, was shaped by his profound friendship with fellow champion Arthur Ashe.

The two men were not only Davis Cup teammates but also business partners and travel companions. On a trip to Africa with Ashe, Smith confronted the harsh realities of systemic racism, an experience that galvanized his commitment to equality.

Years later, he would put that commitment into action by helping Black South African tennis player Mark Mathabane escape apartheid—a move that highlighted Smith’s willingness to use his influence for change.

In a recent interview, Smith reflected on the new generation of players who are following a similar path of blending sport with advocacy. He singled out Coco Gauff and Naomi Osaka as role models who are unafraid to speak out on issues bigger than the game.

“I'm interested in Coco [Gauff] at a very young age. She's expressed interest in activism, as well as Naomi Osaka, that have spoken out and are using their platforms,” Smith said in an interview with Sports Illustrated’s Serve on SI .

For Smith, the boldness of Gauff and Osaka echoes the activism of his friend Arthur Ashe, who broke barriers both on and off the court. By praising the young stars, Smith reinforces a truth he has long lived by: that athletes can—and should—use their visibility to make the world better.

This article first appeared on Athlon Sports and was syndicated with permission.

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