Found October 02, 2009 on inquisitr.com:

One goal is more then a slogan to help sell tickets to the Chicago Blackhawks. it has become the mantra of the entire organization and its fans. While they had only been the NHL playoffs once in a decade, and that was a first round exit in 2002, the slogan seemed kind of silly. However this is a get team that got all the way to the Western Conference Finals a year ago, and after adding Marion Hossa in the off season, this team is a legitimate contender.

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