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A Devil of a Branding Problem…

Found October 12, 2009 on Sports Marketing and PR Roundup:
There is arguably no team in the NHL that has produced a higher quality on ice product over the last 15 years than the New Jersey Devils. The level of play and professionalism in the business of hockey that the team has displayed is arguably second to none not just in hockey for that [...]
Original Story: http://joefavorito.com/2009/10/12/a-d...
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