Originally written on A Glam Slam  |  Last updated 10/7/14
Over the past week, three sports stars scored news endorsement gigs in the beauty and grooming category. Partnerships in this market are numerous, as it relates to male and female athletes. Companies continue to utilize sports pros to talk about products ranging from hair, skin and nails to cosmetics and personal care. Sports sell and brands see great opportunity in athletes’ crossover appeal. Here’s a look at the latest sports and beauty pairings: Head & Shoulders has worked with a range of male athletes and with baseball season just a few months away, the torch has now been passed to Los Angeles Angels of Anaheim pitcher, C.J. Wilson. Wilson was tapped as the company’s newest “Mane Man.” He joins a roster of athlete ambassadors that includes Pittsburgh Steelers Troy Polamalu and Brett Keisel, and Olympic swimmer, Michael Phelps. Wilson was a fitting choice, as this marks the brand’s third year as the official shampoo of Major League Baseball. C.J. will represent the company throughout the 2013 MLB season, declaring it’s the “Season of the Whiff “as he introduces guys to Head & Shoulders’ latest product for men: Head & Shoulders with the scent of Old Spice. C.J. will be featured in an integrated campaign that will include traditional advertising, public relations, in-store displays and a consumer engagement movement set to launch in March 2013. Keisel officially welcomed Wilson to the Head & Shoulders team during an event in New Orleans for Super Bowl XLVII. J.J. Watt is also celebrating Super Bowl weekend with a hair-raising new gig. The Houston Texans DE launched a new off-season ‘do with the help of AXE Hair. His signature clean-cut look was transformed into a Mohawk with the use of AXE Hair Spiking Glue and AXE Hair Extreme Hold Spray. Watt will be sporting his new spiked mane for the first time at the big game in New Orleans. “I’ve always done my hair pretty much the same, so this is a completely different look for me,” said Watt. “I probably never would have gone for an extreme style like a Mohawk on my own, but with all of the different AXE Hair styling products, you can pretty much get any look you want.”  In support of J.J.’s transformation, the brand is making a $50,000 donation to the Justin J. Watt Foundation, which provides after-school opportunities for children in the community to become involved in athletics. Check out the video footage below as Watt discusses his new Mohawk: Tweezerman has hired its first ever spokesperson and it’s Lindsey Vonn. As an Olympic gold medal winning skier, Vonn aligns with the brand’s values of “Preparation, Precision and Performance.” The company has established lindseyvonn.tweezerman.com, which is dedicated to the new partnership. Fans will find behind-the-scenes footage as Lindsey uses Tweezerman tools, contests, beauty tips and product picks from Vonn. “Preparation, precision and performance are everything to me. I need quality tools to get to the finish line, both on and off the slopes,” Vonn said. Check out Lindsay’s Tweezerman commercial:
MORE FROM YARDBARKER

Seahawks players think Russell Wilson isn’t "black enough"

Bill Belichick sent Darrelle Revis home yesterday as punishment

Report: Texas to pay scholarship athletes $10K per year

Report: Widespread academic fraud occurred at North Carolina

NHL postpones Senators/Leafs game after Ottawa shootings

Lions send player home from London after cutting him

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Brandon Marshall on Jay Cutler: We're like brothers

NBA Board of Governors votes against NBA draft lottery reform

Jamaal Charles admits he hid concussion symptoms

Kobe Bryant on ESPN article: ‘I just kind of roll with it’

Georgia releases statement about Todd Gurley's status

Michigan QB talks about racist messages he receives

Porn star: No one parties harder than Sebastian Janikowski

Outrageous college football predictions: Week 9

World Series Game 2 Preview: Giants vs. Royals

Michigan St. fans troll Michigan campus, paint 'M' green

NFL MVP Watch Week 8: Is Manning still the King?

Fan blows $300 buying hot dogs for his section at World Series

Mo’ne Davis' Chevy commercial won't affect amateur status

WATCH: Isaiah Thomas forces OT, stares down Mayweather

10 bold predictions for Week 8 of NFL season

WATCH: Arkansas St. RB scores improbable touchdown

Royals fans sleeping during Game 1 loss at World Series

Matt Flynn had a blast at Pearl Jam concert

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

The San Francisco Giants are zombies

10 bold predictions for NFL Week 8

Pitcher's wife leaves generous tip

Nicklaus defends Jameis Winston

NFL players who could be traded by the deadline

Royals fans sleeping during Game 1

Rice files grievance against Ravens

UEFA Champions League midway report

Cowboys release Michael Sam

Bayless: Kobe's sexual assault trial gave him 'edge'

10 teams that should try to trade for Yoenis Cespedes

Five storylines to watch in the 2014 World Series

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.