Found January 31, 2013 on A Glam Slam:
Over the past week, three sports stars scored news endorsement gigs in the beauty and grooming category. Partnerships in this market are numerous, as it relates to male and female athletes. Companies continue to utilize sports pros to talk about products ranging from hair, skin and nails to cosmetics and personal care. Sports sell and brands see great opportunity in athletes’ crossover appeal. Here’s a look at the latest sports and beauty pairings: Head & Shoulders has worked with a range of male athletes and with baseball season just a few months away, the torch has now been passed to Los Angeles Angels of Anaheim pitcher, C.J. Wilson. Wilson was tapped as the company’s newest “Mane Man.” He joins a roster of athlete ambassadors that includes Pittsburgh Steelers Troy Polamalu and Brett Keisel, and Olympic swimmer, Michael Phelps. Wilson was a fitting choice, as this marks the brand’s third year as the official shampoo of Major League Baseball. C.J. will represent the company throughout the 2013 MLB season, declaring it’s the “Season of the Whiff “as he introduces guys to Head & Shoulders’ latest product for men: Head & Shoulders with the scent of Old Spice. C.J. will be featured in an integrated campaign that will include traditional advertising, public relations, in-store displays and a consumer engagement movement set to launch in March 2013. Keisel officially welcomed Wilson to the Head & Shoulders team during an event in New Orleans for Super Bowl XLVII. J.J. Watt is also celebrating Super Bowl weekend with a hair-raising new gig. The Houston Texans DE launched a new off-season ‘do with the help of AXE Hair. His signature clean-cut look was transformed into a Mohawk with the use of AXE Hair Spiking Glue and AXE Hair Extreme Hold Spray. Watt will be sporting his new spiked mane for the first time at the big game in New Orleans. “I’ve always done my hair pretty much the same, so this is a completely different look for me,” said Watt. “I probably never would have gone for an extreme style like a Mohawk on my own, but with all of the different AXE Hair styling products, you can pretty much get any look you want.”  In support of J.J.’s transformation, the brand is making a $50,000 donation to the Justin J. Watt Foundation, which provides after-school opportunities for children in the community to become involved in athletics. Check out the video footage below as Watt discusses his new Mohawk: Tweezerman has hired its first ever spokesperson and it’s Lindsey Vonn. As an Olympic gold medal winning skier, Vonn aligns with the brand’s values of “Preparation, Precision and Performance.” The company has established lindseyvonn.tweezerman.com, which is dedicated to the new partnership. Fans will find behind-the-scenes footage as Lindsey uses Tweezerman tools, contests, beauty tips and product picks from Vonn. “Preparation, precision and performance are everything to me. I need quality tools to get to the finish line, both on and off the slopes,” Vonn said. Check out Lindsay’s Tweezerman commercial:
THE BACKYARD
BEST OF MAXIM
RELATED ARTICLES
HOW SWEET

JJ Watt 'proposes' to 6-year-old fan

J.J. Watt may be a longshot for NFL Most Valuable Player, but he's definitely the Most Valuable Person in one family's book. Let's start with the backstory. Earlier this month, a video surfaced of a young fan crying because she couldn't marry the Texans' star defensive end, who, in the past, admitted to having trouble finding a girlfriend. Adorably, she...

JJ Watt proposes to 6-year-old girl who wants to marry him (Video)

Earlier this month, a hilarious video surfaced of a 6-year-old girl crying because she wants to marry Houston Texans defensive end JJ Watt. As you can understand after watching the video, fans didn’t know whether to laugh or cry while watching the young fan pout. On Monday, Watt was made aware of the video and asked his Twitter followers for help in finding the little girl. Does...

J.J. Watt proposes to 6 year-old girl with a ring pop

The video above surfaced on the internet and Houston Texans defensive end J.J . Watt wanted to make sure he met this little girl who loves him so much and make her happy. Does anyone happen to know this cute little girl? We have to find her and turn those tears into a smile.m.youtube.com/watch?v=938Scd… — JJ Watt (@JJWatt) January 28, 2013 Watt was able to find the girl and...

J.J. Watt Pretend Proposes To 6-Year-old Girl In Great Gesture

J.J. Watt of the Houston Texans may be a beast on the field, but he has proved numerous times that off the field he is as kindhearted as it gets. The most recent of J.J.’s good moves was executed because of the magic of Twitter and his want to make a 6-year old not cry. J.J. saw the below video featuring 6-year-old Breanna in tears because she knew she was too young to be his...

Houston Texans J.J. Watt proposes to 6-year-old girl (Video)

Every once and while, we come across a sports story that touch even the coldest of individuals and this story about a 6-year-old girl and Texans defensive end J.J. Watt is one of those. It all started when a little Texans fan named Breanna became a viral sensation after a YouTube video of her crying over not being able to marry Mr. Watt was posted to the World Wide Web: ...

Texans' Watt 'marries' six-year-old for a day

Houston Texans defensive end J.J. Watt got married for a day to a six-year-old fan. What? Earlier this month, a video posted on YouTube showed a young girl, Breanna, crying because she's not 25 years old, and therefore unable to marry the Texans second-year player, according to a USA Today report. Watt learned about the clip and asked his Facebook followers to help identify...

JJ Watt “proposes” to adoring Texans fan

Houston Texans defensive end JJ Watt really made a name for himself this season with his strength and tenacity on defense. But off the field, Watt is proving to have a bit of a soft spot in his heart, and it’s made for a really nice story. Earlier this month, this 6-year-old Texans superfan wanted to connect in a special way with the 23-year-old Watt as shown in this video posted...

JJ Watt proposes to 6-year-old Texans fan

Likely defensive player of the year, JJ Watt, who is known for being ferocious on the field, has a much softer and sweeter side off the field. A 6-year-old Texans fan (as seen in video below) who became famous after finding out that she was too young to marry Watt, was sough out by Watt through Facebook and Twitter.Watt posted the above picture to Twitter with the caption,  ...

Young love runs deep for Texans' J.J. Watt

For most of the last year, 6-year-old Breanna Bartay has been drawing pictures of a football player and writing "I love PP" on them. Breanna's 9s look like Ps, and her favorite player is No. 99 for the Houston Texans, J.J. Watt. And, sure, a lot of people love "PP" around Houston, but for Breanna it wasn't so much that she loved the way Watt played ...

HEAD & SHOULDERS REVEALS ANGELS PITCHER C.J. WILSON AS NEWEST MLB “MANE MAN”

Pittsburgh Steelers Brett "Da Beard" Keisel took a "whiff" of new Head & Shoulders "Mane Man'' L.A. Angels pitcher C.J. Wilson's hair during a media event surrounding Super Bowl XLVII, as the brand launches new Head & Shoulders with the scent of Old Spice, on Wednesday, Jan. 30, 2013 in New Orleans, LA. (Photo by Cheryl Gerber/Invision...

ESPN at the Super Bowl- January 31, 2013

Here is the line-up of coverage at Super Bowl XLVII tomorrow across the networks of ESPN: Time (CT) Show Network(s) 5-9 a.m. Mike and Mike in the Morning Hosts: Mike Greenberg and Mike Golic Guests: Packers WR Donald Driver (6:45), Giants WR Victor Cruz (7:00), Texans DE J.J. Watt (7:15), ESPN analyst Cris Carter (7:45),
All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.