Big Ten looks to expand, UConn seems top candidate

Talk of the Big Ten’s expansion has swirled throughout the sport world in 2010 with names like Texas, Rutgers, Pittsburgh, Missouri and others having been brought up on several occasions. While arguments can be made for a variety of schools to join the financially-attractive Big Ten with all of their tradition, Colin Cowherd said that UConn appears to be the front-runner. The more that I think about UConn in the Big Ten the more I like it. Let’s take a look at some brief details of why. First of all, Connecticut brings the Northeastern U.S. to the Big Ten. The New England media market currently focuses on the Big East and by bringing in one of the top Big East programs in terms of media coverage (ESPN loves local UConn), the Big Ten is a big winner. That ESPN connection will continue to ensure that the worldwide leader in sports continues to talk Big Ten regularly, thus resulting in increased brand awareness, added Big Ten merchandise sales and more. The second main poin...