Originally written on The Other Paper  |  Last updated 5/19/13
Nothing says Brooklyn like Coney Island and — in its latest grab to become synonymous with the Kings County borough — the Nets will be opening a boutique right next to the iconic boardwalk just in time for the Memorial Day summer tip-off. The Nets Shop by Adidas will feature beach balls, flip-flops, visors and other summer sundries along with the usual Nets gear. Hoping to cash in on the beachfront location, the Nets are betting the biggest draw will be their $80 bikinis in the team's signature black and white colors. The shop — a 1,100-square-foot boutique just across the street from the landmark Nathan's— will say Hello Brooklyn with a "towel-cutting" ceremony at 10 a.m. on Thursday. “After one year, we’re fourth in the NBA in apparel,” said Nets and Barclays Center CEO Brett Yormark. “But this isn’t about sports. The Brooklyn Nets are an international lifestyle brand. Our colors have become synonymous with the borough.” Maybe they could throw in a dunk tank for Kris Humphries or a basketball toss booth for Deron Williams while they're at it.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Ukwuachu rape victim hires firm that prosecuted Winston

Leo Santa Cruz tops Abner Mares in slugfest

WATCH: Beckham makes great grab over Revis

SEC commissioner wrote classy note to injured Arkansas RB

John Daly taken to hospital after collapsing on course

Rex Ryan keeping Bills' starting quarterback a secret

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Braves fan dies after falling from upper deck

Randall Cobb suffers shoulder injury vs. Eagles

WATCH: John Harbaugh, Jay Gruden get into shouting match

WATCH: Brian Hartline drags toes on great TD catch

Julio Jones, Falcons agree on 5-year contract extension

WATCH: Blue Jays' Edwin Encarnacion blasts three homers, extends hit streak

WATCH: Ricardo Mayorga taunts Shane Mosley in ring, loses

Will Jimmer Fredette find success with Spurs?

Every NBA division's most interesting rookie for 2015-16

American Pharoah upset at Travers Stakes

Steve Smith joins family in stands after getting ejected from game

WATCH: Cordarrelle Patterson rips off 107-yard return TD

Steve Sarkisian giving up most of USC's playcalling duties

Animal shelter cancels fundraiser at Heinz Field

Mets acquire RP Addison Reed from Diamondbacks

WATCH: James Rodriguez scores unreal goals

Vin Scully: I believe next year will be my last

Charles Barkley wants to blow his former agent’s brains out

The Texas Rangers are firing on all cylinders

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Every NBA division's most interesting rookie for 2015-16

Fantasy football round-by-round draft strategy

Ronda Rousey's Carl’s Jr. ad

The WWE Divas Revolution is getting ugly

The NFL’s season kickoff isn’t going as planned, but plans don’t matter in the NFL

The Opening Drive: What happened to all the great Michigan tailbacks?

The 1980s Lakers represent the NBA’s ultimate creation story

The Orioles’ frustrating season

Five greatest NBA players of all-time

Finding signs of life for the Red Sox

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker