Found December 13, 2011 on NESN.com:
Boston and Los Angeles are two of the biggest markets in the United States. Each has many, many pro sports teams vying for attention, and it can often be tough to get noticed. But while the Bruins haven't had much of a problem getting noticed because of their play on the ice, the Kings are taking a different approach to making news. NESN Nation's Dan Duquette explains in the above video. Join NESN Nation: In-game home page | Twitter | Facebook
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