Found April 10, 2013 on College Spun:
These days, it seems like every school feels the need to rebrand itself every year. Cal is the latest to join in the trend, unveiling a new “secondary” bear logo to go along with its script “Cal” main graphic. The school released the image today, along with numerous examples of it being used on uniforms. pac-12.com pac-12.com We first heard about the potential changes back in December, but the school made the official announcement this afternoon. Personally, I like the new logo – it’s a little more fierce than I was expecting. My only criticism would be that it’s rather difficult to actually see the bear logo on the football uniforms, but that’s what we’ve got close-ups for, I guess. It can also compete with the extremely ticked off Beaver that fellow Pac-12 member Oregon State released last month.
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