Originally written on Diehardsport  |  Last updated 11/18/14
On Tuesday afternoon, the California Golden Bears Athletic Department held a press conference to unveil their new football jerseys.  They will have a White, Gold, Blue and Grey set and could conceivably mix and match them to create more jersey combinations than they unveiled. Footballscoop.com reported this: “This is an exciting time for our athletic department and, frankly, for our university,” Barbour said. Changing Cal’s visual identity was an 18-month process. What took so long? According to marketing director Todd Van Horne, Nike embarked on a five-step process that included studying Cal history and interviewing athletes. “Where innovation meets inspiration,” he said. Van Horne described the number fonts as “bold like a bear, sharp like a claw.” “Brand is an essence, it’s a promise of what will be delievered, what will be experienced,” Barbour explained. “Logos, and fonts, and design are only meaningful to the degree they represent the university. Our goal is to have something ...
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