At Paris Saint-Germain, David Beckham may again prove that there is still some good football in his 37-year-old legs. If not, no matter, because in Paris he's chosen a city where simply looking fabulous is enough to turn heads and make people go ''Wow!'' And Beckham is a master at that.
PSG doesn't need Beckham to tear up and down the pitch week-in, week-out, delivering pinpoint crosses, as he did many moons and tattoos ago at Manchester United, the club that first made him a star.
It needs to associate its name and logo with brand Beckham so that more people from Anchorage to Zhuhai start to remember what the initials ''PSG'' actually stand for. It needs his ability to glue eyeballs to television screens. It needs him for the same reason fashion lovers drool over Parisian couture: to stand out from the hoi-polloi.
PSG's slogan is ''Dream Bigger'' - an ambition made possible by the Qatari owners who bought the club in 2011 and brought rivers of investment. They want to make PSG o...