Originally written on 5TH QUARTER MAGAZINE  |  Last updated 11/12/14

Located at the Third Street Promenade in Santa Monica, Ca, Converse opened its specialty retail store this pass weekend. This store is foscused on “celebrating the global brand’s creative spirit, customers will have an opportunity to showcase their creative spirit and design truly one-of-a-kind footwear, apparel and accessories on a scale that has never been offered before.”
 
Last night 5thQTR joined Converse for it’s west coast flagship opening launch event, which included special performaces by DJ Rashida and Boots Electric. Visitors at the event were able to “unleash their creative spirit” and custimize Converse merchandise. Officially now opened this flagship store will allow consumers to screen-print various styles of footwear, apparel and accessories using over 150 graphics, including collaborations with local artist. They will also have the ability to customize the details of Converse bags, t-shirts, fleeces and hoodies by adding grommets, swapping out drawstrings, and modifying the piece to suit their individual style.

 
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