Originally written on Sports Business Digest  |  Last updated 11/20/14
Cristiano Ronaldo has a new sponsor of his nutrition. The Real Madrid superstar has inked a deal with the global nutrition company Herbalife, with the company becoming his official nutrition sponsor. Under the deal, Herbalife will work with Ronaldo to develop and optimize his personal nutrition program by providing him with various product offerings. "I believe strongly in the importance of the right nutrition for me as an individual, both on and off the field. I am looking forward to working with Herbalife, as a company that shares my passion and brings such expertise and knowledge in the area of sports nutrition," said Ronaldo. The five year, multi-million dollar deal includes global publicity rights and marketing initiatives. Herbalife will also work with Ronaldo to develop a Ronaldo-branded set of sports nutrition products. "Cristiano Ronaldo is one of the greatest football players in the world, and someone who embodies our philosophy of good nutrition being at the core of a healthy, active life, and a key advantage in the competitive world of professional sport. His passion and belief will undoubtedly translate into tremendous opportunities for Herbalife and our independent distributors. We love and share his commitment and enthusiasm for this relationship and are excited about the future together," said Michael O. Johnson, chairman and CEO of Herbalife. Ronaldo joins more than 100 other Herbalife-sponsored athletes, including a number of football teams around the world, such as LA Galaxy in the U.S.; FC Pumas in Mexico; Brazilian team, Botafogo; Spartak-Moscow in Russia; and the national teams of Belgium and Venezuela. (via Press Release)
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