Dale Earnhardt Jr. Joins Richard Petty on Team Goody’s

NASCAR legends partner with iconic brand on new multi-media campaign TARRYTOWN, N.Y. (January 21, 2013) – Two of the greatest names in auto racing are teaming up to back one of the sport’s most committed sponsors, Goody’s®, the legendary headache powder. Dale Earnhardt Jr., the most popular driver in NASCAR racing today, is joining Goody’s longtime spokesman, Richard “The King” Petty, in a new multi-media campaign that will introduce consumers to the fast-dissolving headache remedy. Beginning in early 2013, the driving duo’s radio, television and digital campaign will tell fans how to be unstoppable with Goody’s. Goody’s Powder, part of the Prestige Brands portfolio (NYSE-PBH), will be the title sponsor for the Goody’s Fast Relief 500, the October 27 Sprint Cup Series race at Martinsville Speedway in Virginia. Goody’s also will continue its longstanding tradition of sampling the product at racetracks and, to the delight of fans, bring Earnhardt and Petty together for personal appear...