Danica to do pair of Super Bowl ads

Associated Press  |  Last updated October 18, 2012
Danica Patrick is still Go Daddy's choice for the Super Bowl. Quelling speculation that the NASCAR star would have less of a role in in the company's advertising, Go Daddy executive chairman and founder Bob Parsons announced Thursday that Patrick will appear in both of the website domain provider's commercials during the Super Bowl. ''It was always fairly understood that Danica (would be in the commercials),'' Parsons said. ''She's been our spokesperson, has been in our successful Super Bowl advertising for the past eight years, so it only follows that if something works eight years in a row, there's a good chance of it working maybe a ninth year.'' Patrick's familiar place on Super Bowl Sunday came into doubt on Oct. 18, when Go Daddy announced it had signed New York agency Deutsch Inc. to produce its two 30-second Super Bowl spots. The company had done its Super Bowl ads itself since 2005, but teamed with Deutsch to do spots for the Feb. 3 game after working together in an ad campaign that debuted during the summer Olympics. Though Patrick is still one of the most recognizable drivers in auto racing even after switching from IndyCar to NASCAR, the two spots featuring her during last year's Super Bowl were rated among the lowest of the 55 commercials that aired. After announcing the deal with Deutsch, Go Daddy chief marketing officer Barb Rechterman said she hoped the company would be able to come up with some fresh ideas, leading to the speculation that use of Patrick would be geared back. While Parsons said there was never a doubt in his mind that Go Daddy would again use Patrick in its Super Bowl ads, Rechterman told The Associated Press last month that no decisions had been made. Patrick also said last month while testing at Kansas that she wasn't sure if she would be in the ads since the company was using an outside ad agency for the first time. Parsons' statement contradicting his CMO and Patrick raises questions, that either someone wasn't telling the full truth or this was part of some ruse to create interest in Patrick's involvement. Whether she's back or never left, Patrick is thrilled to be a part of Super Bowl Sunday for the ninth straight year. ''I've always felt so honored to appear in the commercials,'' Patrick said. ''I feel we've made a lot of people laugh, we've made a lot of people smile, we've had a lot of fun with them. I'm excited to do them and I'm going to start doing sit-ups right now.'' Patrick and Go Daddy first teamed up when the company became an associate sponsor for her IndyCar in 2007. Go Daddy became the primary IndyCar sponsor in 2010, along with a partial NASCAR schedule, and followed her for the full Nationwide Series and limited Sprint Cup schedules this year. Go Daddy has committed to sponsor the Cup schedule next season, when Patrick moves up to NASCAR's top level on a full-time basis, and both have shown interest in running the Indianapolis 500 next season. Patrick has been the face of Go Daddy's Super Bowl ads since partnering with the company in 2007, appearing in 10 Super Bowl commercials, more than any other celebrity. She's done 22 commercials overall for Go Daddy and will have at least two more late this winter. ''Go Daddy and Danica are a team, and we've been a team for a long time,'' Parsons said. ''I would think it would be very difficult to figure who has benefited more. It's a true partnership, and I don't see it ending anytime soon.''
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Kevin Love responds to Draymond Green’s ‘annihilation’ trash talk

Spike Lee deletes Instagram post saying Kaepernick signed with Seattle

Errol Spence is the real deal, takes down Kell Brook

Indians reveal Frank Robinson statue at Progressive Field

Report: Jerry West considered rejoining the Lakers before they hired Magic Johnson

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

The NHL is thinking about hosting an outdoor game in Nashville

Michael Vick in talks to retire with Falcons

Hall of Fame pitcher and former U.S. Senator Jim Bunning passes away at 85

Roger Goodell to speak at Rams event, tickets start at $550

Ohio State hails itself as the ‘fastest team in college football’

Get a look at Shia LeBeouf as John McEnroe in Borg/McEnroe movie trailer

Best of Yardbarker: Ladies and gentlemen, start your engines

The 'More like Whiffer, Texas Ranger...amirite?' quiz

The Rewind: Vince Carter's graduation day celebration that wasn't

Manu Ginobili gave life to the San Antonio Spurs

Stanley Cup Final: A David vs. Goliath matchup that's not as lopsided as it may appear

Why the Indianapolis 500 is called 'the greatest spectacle in racing'

The 10 best sports docs available for streaming

Box Score 5/26: Bring on the Finals

Why wait? Our too soon Cavaliers-Warriors NBA Finals preview

Kicking It: East is East, and West is West

Three Up, Three Down: Some surprises way out (NL) West

The 'Let's go to the videotape!' quiz

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Best of Yardbarker: Ladies and gentlemen, start your engines

The 'More like Whiffer, Texas Ranger...amirite?' quiz

Stanley Cup Final: A David vs. Goliath matchup that's not as lopsided as it may appear

Manu Ginobili gave life to the San Antonio Spurs

The Rewind: Vince Carter's graduation day celebration that wasn't

The 10 best sports docs available for streaming

Kicking It: East is East, and West is West

Three Up, Three Down: Some surprises way out (NL) West

The 'Let's go to the videotape!' quiz

Why the Indianapolis 500 is called 'the greatest spectacle in racing'

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker