David Beckham first launched his line of Bodywear a year ago, in collaboration with H&M. The collection debuted with a memorable Super Bowl ad that had him modeling his new range of underwear. Taking a slightly new approach to promote the Spring 2013 Bodywear line, the footballer turned fashion designer shot a short film with director, Guy Ritchie.
The 1:40 spot begins with Beckham waving off family members, while dressed in a bathrobe. The robe soon becomes trapped in the door of the family Range Rover. The fashion mishap leaves him in nothing but a pair of army green skivvies, as he chases the car through Beverly Hills. A 30-second version of the film be used for television.
Check it out below and for behind-the-scenes footage, watch here.
The new David Beckham Bodywear for H&M collection is now available in select stores and online here. Check out the updated Spring pieces:
Henley Shirt ($29.95)
Men’s Briefs ($12.95)
3-Pack Boxer Shorts (34.95)
Boxer Shorts ($14.95)