Originally written on NESN.com  |  Last updated 11/17/14
It will be interesting to see what Deron Williams does when he claims he was misquoted. Williams, the starting point guard for the Brooklyn Nets, has broken ground as an athlete by employing his own beat reporters to cover him for his website, deronwilliams.com, and create “a larger brand portfolio” for himself, according to a report by The Wall Street Journal. So far, Williams is the only player with a personal beat writer at every game. In Williams’ case it is Devon Jeffreys, but several other bylines appear on the site. The feature story on the front page is titled “D-Will Puts Onus on Himself for Nets’ Next Step” and features seven quotes by Williams, all appearing in bold and italic font. (In fairness, this looks like a style point and not just vanity, as quotes by Jerry Stackhouse and Joe Johnson also are bolded and italicized.) At first glance, this looks like good, old-fashioned narcissism. If anything, though, Williams and his representatives at Excel Sports Management waited too long for a venture like this. Williams has been one of the top players in the NBA since his Utah days, when he paired with Carlos Boozer to lead the Jazz to the 2007 Western Conference Finals, but a criminally small amount of fans seemed to realize how good he was before he was traded to New Jersey. Now that he is in the media capital of the world, Williams hardly needs the extra attention. Like it or not, this is how things go nowadays. Even if owning an eponymous Internet domain name seems like the height of egotism, it is vital to market oneself on the web and to control one’s image in a world where a person’s reputation is only as good as what exists on Google. Do a web search for Deron Williams and the first choice that pops up is deronwilliams.com. With that, Williams has succeeded. Your favorite professional athlete is probably next. Have a question for Ben Watanabe? Send it to him via Twitter at @BenjeeBallgame or send it here. Photo via Facebook/DeronWilliamsTurkiye
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Kentucky remains unbeaten after thrilling win over ND

Alabama DT arrested on domestic violence charges again

John Calipari blasted for postgame interview

WATCH: MJ, Tom Brady play pickup game in Bahamas

WATCH: Wrong national anthem played for El Salvador

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

WATCH: Russell Wilson smashes HR in Rangers BP

John Fox: Jay Cutler will have to earn starting QB job

Report: Shaka Smart, Gregg Marshall candidates for Texas

Kurt Warner is helping to turn around Colin Kaepernick

Bizarre call allows Duke to cover spread against Utah

Saints love TE Josh Hill following Jimmy Graham trade

Sam Dekker's hot shooting sends Wisconsin to Final Four

Jim McElwain complains about Florida roster

Mark Few: I put Coach K up there with John Wooden

WATCH: Enes Kanter embraces boos in return to Utah

Mariners prospect dies from boat accident injuries

T.J. Ford sends heartfelt tweet about Rick Barnes

Bruins coach suits up as backup goalie

Tennessee fans show love for Bruce Pearl on campus rock

Louisville guard turned off phone after clutch NC State win

Steve Spurrier hung out with Kenny Chesney before concert

Winnipeg Jets prospect had a rough night on the ice

Did Dean Smith’s gifts to former players violate NCAA rules?

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

John Fox: Cutler will have to earn job

Texas eyeing Shaka Smart, Gregg Marshall?

WATCH: Brady jumps off cliff in Costa Rica

WATCH: 2 Chainz beats Nique in HORSE

Elite Eight preview and predictions: Notre Dame vs. Kentucky

Elite Eight preview and predictions: Arizona vs. Wisconsin

NFL owners chose cost over game integrity

Be careful how loudly you cheer on Mo'ne Davis' olive branch

James Harden and the collective consciousness

Hottest coaching seats in NBA

Under-the-radar NL MVP candidates

Notre Dame’s coach makes first Elite Eight

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.