Found December 06, 2012 on NESN.com:
It will be interesting to see what Deron Williams does when he claims he was misquoted. Williams, the starting point guard for the Brooklyn Nets, has broken ground as an athlete by employing his own beat reporters to cover him for his website, deronwilliams.com, and create “a larger brand portfolio” for himself, according to a report by The Wall Street Journal. So far, Williams is the only player with a personal beat writer at every game. In Williams’ case it is Devon Jeffreys, but several other bylines appear on the site. The feature story on the front page is titled “D-Will Puts Onus on Himself for Nets’ Next Step” and features seven quotes by Williams, all appearing in bold and italic font. (In fairness, this looks like a style point and not just vanity, as quotes by Jerry Stackhouse and Joe Johnson also are bolded and italicized.) At first glance, this looks like good, old-fashioned narcissism. If anything, though, Williams and his representatives at Excel Sports Management wait...
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