Originally posted on Fox Sports Arizona  |  Last updated 11/9/12
SCOTTSDALE, Ariz. (AP) -- Danica Patrick is still Go Daddy's choice for the Super Bowl. Quelling speculation that the NASCAR star would have less of a role in in the company's advertising, Go Daddy executive chairman and founder Bob Parsons announced Thursday that Patrick will appear in both of the website domain provider's commercials during the Super Bowl. "It was always fairly understood that Danica -- she's our spokesperson, has been in our successful Super Bowl advertising for the past (seven) years," Parsons said. "Go Daddy and Danica are a team and we've been a team for a long time. It would be difficult to figure out who has benefited the most from our relationship. I would think Go Daddy would have a little more. It's been a true partnership, and I don't see that ending any time soon." Patrick has been featured in the Super Bowl spots since partnering with Go Daddy in 2007. Patrick's 10 Super Bowl ads are more than any other celebrity, and she's done 22 commercials for Go Daddy since 2007. But her familiar place on Super Bowl Sunday came into doubt on Oct. 18, when Go Daddy announced it had signed New York agency Deutsch Inc. to produce its two 30-second Super Bowl spots. The company had done its Super Bowl ads itself since 2005, but teamed with Deutsch to do spots for the Feb. 3 game after working together in an ad campaign that debuted during the summer Olympics. Though Patrick is still one of the most recognizable drivers in auto racing even after switching from IndyCar to NASCAR, her spot in last year's Super Bowl was ranked last out of 55 commercials by consumers in an online ad meter conducted by USA TODAY and Facebook. Go Daddy's other ad, which did not feature Patrick, ranked 52nd. After announcing the deal with Deutsch, Go Daddy chief marketing officer Barb Rechterman said she hoped the company would be able to come up with some fresh ideas, leading to the speculation that use of Patrick would be geared back. While Parsons said there was never a doubt in his mind that Go Daddy would again use Patrick in its Super Bowl ads, Rechterman told The Associated Press last month that no decisions had been made. Patrick also said last month while testing at Kansas that she wasn't sure if she would be in the ads since the company was using an outside ad agency for the first time. Parsons' statement contradicting his CMO and Patrick raises questions, that either someone wasn't telling the full truth or this was part of some ruse to create interest in Patrick's involvement. Whether she's back or never left, Patrick is thrilled to be a part of Super Bowl Sunday for the ninth straight year. "I've always felt so honored to appear in the commercials," Patrick said. "I feel we've made a lot of people laugh, we've made a lot of people smile, we've had a lot of fun with them. I'm excited to do them and I'm going to start doing sit-ups right now." Patrick and Go Daddy first teamed up when the company became an associate sponsor for her IndyCar in 2007. Go Daddy became the primary IndyCar sponsor in 2010, along with a partial NASCAR schedule, and followed her for the full Nationwide Series and limited Sprint Cup schedules this year. Go Daddy has committed to sponsor the Cup schedule next season, when Patrick moves up to NASCAR's top level on a full-time basis, and both have shown interest in running the Indianapolis 500 next season.
GET THE YARDBARKER APP:
Ios_download En_app_rgb_wo_45
MORE FROM YARDBARKER

Lawyer who reps concussion lawsuit wants to speak with Bettman

Former NFL LB Armstrong, wife reportedly killed by 16-year-old son

Tyler Eifert says he will never play in the Pro Bowl again

Australian athletes evacuate the Olympic village after fire

Russian weightlifting team banned from Rio

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Wade says Riley did not push him out of Miami

Nationals among multiple teams inquiring on Mark Melancon

McClain does not show up for Cowboys’ training camp

Andre Johnson agrees to two-year deal with Titans

Redskins GM injures hand punching wall in frustration

Report: Aldon Smith checks into rehab

Storyline from 'Ballers' plays out in Cowboys preseason camp

Texas A&M creates a very sexist version of their fight song for women

Brown, Marshall are apparently serious about their car bet

Lacy, Starks could split carries to start season

Cyborg Santos post-surgery skull photos are eerie

Dr. Phil calls out the Patriots for their cheating ways

Hockey team unveils Clinton, Trump bobbleheads

Bennett compares chemistry with Pats QBs to his love life

Crowell still making amends for controversial Instagram post

Report: LeBron urged Justin Bieber not to perform at RNC

Luck refutes Matt Hasselbeck’s assertion he never showers

Newspaper editor explains use of Jordan meme for MJ article

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.
the YARDBARKER app
Get it now!
Ios_download En_app_rgb_wo_45

Dr. Phil calls out the Patriots for their cheating ways

Everything that's already gone wrong at the Rio Olympics

Amar'e Stoudemire's presence (and absence) changed the NBA

We asked Team USA: What other Olympic sport would you play?

Why Gary Bettman's CTE denial is cause for concern for NHL

WATCH: Inside the Nike SNKRS BOX in SF for Golden Air Celebration

WATCH: Five other uniforms Chris Sale should cut up

QUIZ: Name every Olympic event in which the USA has never won a gold medal

Five U.S. Olympians favored to win multiple gold medals

WATCH: What teams should join the Big 12?

Today's Best Stuff
For Publishers
Company Info
Help
Follow Yardbarker