Found February 02, 2013 on Bush League Chronicle:
It's widely known that the victorious members of the Super Bowl winning team celebrate by going to Disney World. But what about the losers?Well, the fine folks at Jell-O are offering a tasty way for fans to digest their team's loss in the Super Bowl this year. The dessert company will hand out thousands of cups of free product in the losing team's local city on Tuesday. This means either San Francisco or Baltimore will be literally eating their feelings next week.The brand will have a former player from the losing team helping to distribute cups of chocolate pudding, its best selling product, and displaced fans of the team, who don't live in the local area, can download a coupon."It's a fine line and we don't want to ever come across as rubbing it in," said Greg Gallagher, senior brand manager for Jell-O. "But it was a big accomplishment to get to this game and we want to give these fans a little something to look forward to."Jell-O will announce the promotion in a paid commercial immediately following the postgame trophy presentation. However, ads will also run on Monday for the fans who turn off their televisions in disgust before ever marking it to the aforementioned presentation."We don't want fans to be miserable," Gallagher said.Clever move.Via ESPN
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