Found January 29, 2013 on
Down and Distance:
Joe Flacco got himself a very sweet endorsement deal. (Photo courtesy of Haribo)
It’s only fitting that the spotlight is shining a bit brighter on Baltimore Ravens quarterback Joe Flacco. Leading your team to the Super Bowl will have that effect. It also means Flacco can help his wallet by signing some shiny new endorsement deals.
Flacco’s list of endorsement deals now includes Nike, Marine Midland Bank…and Haribo Gold Bears. ESPN.com’s Darren Rovell reports that Flacco signed an endorsement deal with the German-based company who has been in the gummy bear business since 1922.
“He didn’t do a deal with a clothing company or a law firm,” said his agent, Joe Linta. “He did it for a company that makes gummy bears. But that’s Joe. He likes the product.”
The American headquarters of Haribo is located in Baltimore and has been since 1982, so it’s fitting that they picked a Baltimore icon to endorse their gummy bears. The fact that Flacco loves the Haribo gummy bears was a contributing factor in their decision as well. Rovell says that Flacco’s favorite flavor is pineapple.
Haribo is a great endorsement for Flacco to have on his record. Haribo is the world’s eighth-largest candy company, with reported annual revenues around $3 billion. And as fate would have it, Haribo loves Flacco just as much as the quarterback loves the gummy bears.
“It means more to us that Joe is not the kind of guy that lends his face to a lot of brands,” [Haribo president Christian] Jegen said. “You know that in order [for him] to associate with a product, he really has to like it.”
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