Originally posted on Midwest Sports Fans  |  Last updated 12/6/11

I spend time working on MSF every day because I absolutely love it. Even if the site generated no revenue from advertising, I’d still keep it up and keep writing for it because the driving force in launching it was, quite simply, my love for sports and an irrepressible desire to write about and discuss them.

But I do have to admit that as the site has grown, we have had the good fortune to have some pretty outstanding opportunities presented to us.

Today, I’m going to tell you about another one, via the fine folks at Crown Royal, and the best part is that one of you is going to be getting something awesome as a result of it.

When it comes to great opportunities at MSF, Crown Royal has really come through big time.

For example, Jon Washburn recently enjoyed an expenses-paid trip to Las Vegas to race against Matt Kenseth in a real NASCAR at Las Vegas Motor Speedway, which he’ll be posting about it this week. The trip to Vegas came after Crown Royal sent him to the Matthew and Daniel Hansen 400 in Richmond, VA.

Now, Crown Royal is giving us the opportunity participate in the #PassTheCrown Contest, in which we get an awesome prize and you do too.

Here are the details, and pay attention because you do have a little bit of work to do to earn your prize:

First, take a look at the incredibly cool prizes that have already been doled out to other sites participating in #PassTheCrown:

Yes, that is an iPad2 you see there, as well as Beats by Dre Headphones, a Kindle Fire, and even an all-expenses paid trip back to my home state of Indiana for this year’s Crown Royal “Your Hero’s Name Here” NASCAR race.

If you didn’t believe me before that prizes involved in the #PassTheCrown contest are incredibly cool, you surely do now.

And here’s the thing: we can claim any prize that has already been doled out. Yep, we can swipe Robert Littal‘s “Crown Royal Reserve & Happy Hour” out of his hands like it’s a piece of his cornbread, or we can steal the iPad2 from the folks at Smoking Section, or we can take anything else on that list.

Or we can hold out for “our” prize. And what is “our” prize you may be thinking?

Here is a clue:

This Crown Royal bag features quite an intriguing clue, especially considering my well-known love for music.

It also features pretty sweet custom embroidery, a feature that Crown Royal has made available to everyone at CrownRoyal.com for just $9.95. You can also personalize Crown Royal bottle labels for free if you’re 21 or older. Not a bad gift idea for the Crown Royal lovers on your gift list.

So the question is: do I take the prize represented by the embroidered bag above – perhaps concert tickets, maybe another pair of Beats by Dre headphones, or who knows…maybe my own starring role in a music video – or grab one of the ones that we already know about?

It is important to note that whatever gift we choose could ultimately be stolen from us by one of the seven sites still to participate. This enters a little bit of strategry into the discussion.

And remember as you’re trying to help out that you get one too!

Well, one of you gets one.

So here is how I’ll decide who that lucky reader is:

  • Comment somewhere – either here, on our Facebook page, or on Twitter @JerodMorris with the hashtag #PassTheCrown.
  • In your comment, make your case for whatever decision you think I should make; and really make your case. Make your argument compelling, funny, interesting, etc. Stand out.
  • I will weigh all arguments before I make my decision today at 4:00 ET (3:00 CT); at that time, I’ll also pick the MSF reader that gets to join in the prize-winning fun with me.

Pretty simple huh?

Note: I don’t necessarily have to pick the prize you argue for to choose you as the recipient. I’m sure any of us would be happy with any of these prizes. The gift goes to the argument that entertains me the most, with extra credit being awarded for persuasiveness.

Also, though not required, I’ll give extra credit – think of it like a potential tie-breaker – for those who tweet a link to this post using the #PassTheCrown hashtag or who post a link to the contest on their Facebook page.

If you have any questions, pose them below. Otherwise, start making your case. The clock is ticking on our decision.

Regardless, a couple of pretty cool prizes await me and one of you.

What’s it going to be?

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