Originally written July 02, 2012 on Sports Business Digest:
As P&G continues their heavy tie-in with the 2012 Olympic games, they've announced that they've added Team USA gymnast Jordyn Wieber as a P&G beauty ambassdor. Wieber, who joins 2008 Silver medalist Alicia Sacramone in the same role, is expanding her partnership with P&G, as the company already is a sponsor of Team USA throughout the 2012 games.
“As a girl who uses P&G Beauty brands like Olay, COVERGIRL and Pantene every day, I couldn’t be more excited about this partnership,” said Wieber. “I am thankful for P&G Beauty’s support as I continue to pursue my dream of becoming an Olympian.”
As an ambassador, Wieber will help to support P&G Beauty's $400,000 pledge to support various youth sports programs across the country. Sacramone, who spoke about the pledge at a P&G event in May,
“I’m proud to be partnering with P&G’s Beauty brands in their effort to support youth sports,” says Beijing 2008 Olympic Games Silver Medalist Alicia Sacramone. “With gymnastics being a sport comprised of such young athletes, my team and I understand first hand how important youth sports organizations are. The sense of camaraderie and value of a team’s unconditional support gives young women the confidence they need to thrive, as it does for us while we train and compete.”
In addition to her partnership with P&G Beauty, Wieber will also support P&G's popular "Thank you, Mom" campaign, which highlights various Olympians and the mothers that helped that support them as they compete for Olympic gold.
“We are thrilled to align with such a young talented athlete who continues to inspire her peers to achieve their personal best,” says Gina Drosos, Group President, P&G Beauty. “Hearing that Jordyn relies on her favorite P&G Beauty brands like COVERGIRL and Olay for all of her big moments, whether it is a competition or prom, is a true testament of our commitment to help women face the world with confidence. We’re proud to support her as she continues her Olympic Games journey.”
Wieber, and all of the other US Olympians will begin their quest for Olympic gold, July 27th.
PLAYERS: Alicia Sacramone
MORE FROM YARDBARKER

Royals beat A's in extras, win first playoff game since '85

Mark Davis: Raiders head coaching job will be 'enticing'

Fan on Craigslist offers Nats playoff tickets for threesome

Brady snubs rookie Garoppolo after touchdown pass

Cung Le suspended for failed HGH test

FCC Chairman: Washington nickname 'inappropriate today'

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Brain study finds 76 of 79 deceased NFL players had CTE

Tony Sparano to step in as Raiders head coach

Eli on Geno Smith: If fans yell at you, you probably deserve it

49ers players come out in support of Jim Harbaugh

Raiders reportedly expected to make a run at Jon Gruden

FCC unanimously ends sports blackout rule

MLB.com posts wrong story saying A's won game

WATCH: Brett Favre in new nose hair trimmer commercial

WATCH: Michigan students protest, call for AD to be fired

Marlins president: We're not trading Giancarlo Stanton

Heckling Knicks fan suing team over ejection

This weekend in NFL stupid

Kobe: Iggy Azalea has had better career than Swaggy P

College football's post-Week 5 playoff projection

Oregon to don pink-themed unis for breast cancer awareness

Is DeMarco Murray the best RB in the NFL?

WATCH: TBS sends up 'Boom Goes the Dynamite' with promo

Ilya Bryzgalov takes photos with fans while on the bench

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

WATCH: Brett Favre in new commercial

Brady snubs rookie after TD pass

FCC: Washington nickname 'inappropriate today'

Could Jon Gruden return to Oakland?

Marlins: We're not trading Stanton

Study: 76 of 79 deceased NFL players had CTE

Heckling fan sues Knicks over ejection

Sparano to step in as Raiders head coach

This weekend in NFL stupid

Kobe chooses Iggy over Swaggy P

Is DeMarco Murray the NFL's best RB?

Ilya Bryzgalov takes photos with fans while on the bench

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.