Found September 28, 2012 on Start 'N' Park Blog:
PLAYERS: Matt Kenseth

CONCORD, N.C. — Matt Kenseth, driver of the No. 17 for Roush Fenway Racing, will sport a pink Ford Fusion when he rolls into Talladega Superspeedway for the Oct. 5-7 Good Sam Roadside Assistance 500 weekend.  The pink ride came about through a partnership between Roush Fenway Racing, Talladega Superspeedway and the National Breast Cancer Foundation.

“As the first race in October we felt it was important to recognize Breast Cancer Awareness month,” said Talladega Superspeedway Chairman Grant Lynch.  “We reached out through our NASCAR channels to help spread the word and Matt’s team jumped at the opportunity to help out.  We’re excited to work with a championship team and organization to help promote the efforts of the National Breast Cancer Foundation.”

In addition to Kenseth’s pink ride, Roush Fenway Racing is also auctioning off an honorary pit crew experience to raise funds for the National Breast Cancer Foundation.  Fans can bid on this once-in-a-lifetime opportunity through the NASCAR Foundation auction page. Bidding for the honorary pit crew experience with the No. 17 team closes at 8:00pm EST on Monday, October 1st.

“We’re honored to have a chance to run our pink No. 17 NBCF Ford EcoBoost at Talladega,” commented driver of the No. 17 Ford, Matt Kenseth.  “With October being Breast Cancer Awareness Month, we were able to get support from Ford to help raise awareness and funds for the National Breast Cancer Foundation and I’m happy to help support the cause.”

“When it comes to spreading the message of early detection of breast cancer, we need partners like Talladega Superspeedway and Roush Fenway Racing,” says NBCF Founder & CEO, Janelle Hail. “Their support will help us fulfill our mission to save lives by providing free mammograms for the underserved, and their tradition of excellence and winning spirit will inspire hope in the many NASCAR fans and families that are facing this disease today.”

The first opportunity to see Kenseth’s pink No. 17 NBCF Ford EcoBoost Fusion on the track will be during NASCAR Sprint Cup Series practice on Friday, Oct. 5.  Kenseth has 25 starts at the 2.66-mile track and has earned four top five and seven top-ten finishes.  Earlier this season at Talladega, Kenseth finished third and led for a total of 73 laps.

The Good Sam Roadside Assistance 500 will be broadcast on ESPN Sunday, October 7th with television coverage beginning at 1:00 pm EDT and radio coverage provided by the Motor Racing Network.

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