Originally posted on Sports Media Watch  |  Last updated 12/7/12
TNT suffered another pair of declines for NBA coverage Thursday night. Thursday’s Knicks/Heat NBA regular season game drew 2.7 million viewers on TNT, down 62% from Heat/Cavaliers in 2010 (7.1M), but up 95% from Celtics/Spurs in 2009 (1.4M). Last year’s Lakers/Heat game was canceled due to the NBA owners’ lockout of players. The big decline for Thursday’s game is primarily attributable to the strong numbers Heat/Cavaliers earned in 2010. The game was the first for LeBron James in Cleveland since [...]
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