Originally written October 25, 2012 on Sports Business Digest:
The Green Bay Packers are known for winning world championships. So much so, that Lands' End has made a clothing line representing their greatness. The Packers and the lifestyle brand have teamed up to launch an exclusive Titletown Collection that will be available on both the Packers Pro Shop and on the Lands' End website. Not a bad revenue builder for a team that is already doing quite well, revenue-wise. "We're bringing our expertise in apparel and accessories to fellow Packers fans everywhere. We can't wait for fans to enjoy our cozy outdoor accessories, rugbys, stadium blankets and more, whether they're tailgating at Lambeau Field or an armchair spectator," said Marla Ryan, senior vice president of merchandising, Lands' End. "Packers fans abound at Lands' End. The Titletown Collection is our way of having some fun and showing support for a Wisconsin legend." Lands' End is really letting everyone show their Packers pride, as the line even includes accessories for the family pet: Lambeau Luxe, The Pendleton® Stadium Blanket Lands' End has partnered with Pendleton to create an exclusive 100-percent wool, 100-percent made-in-the-USA Stadium Blanket in Green and Gold Rugby Stripe. This superior quality blanket exudes warmth and is woven by a 140-year old, family-owned business. Green and Gold for the Family and Fido Lands' End has Packers fans covered from head to toe in green and gold pride. Look for soft, cozy plaid scarves and gloves, as well as chunky-knit striped hats and mittens for cooler game days – or whenever! Wear the team spirit to work or school with Rugby shirts for adults and kids, as well as an adorable striped dress for girls. Even Fido can show his spirit. The family pet can enjoy and stay warm in a hand-knit Dog Sweater. Each is unique and dyed with natural pigments. Fans will be supporting their team as well the Quechua Indians who made the sweaters. "It's great to see Packers spirit is alive and well at Lands' End," said Craig Benzel, Director of Marketing and Corporate Sales, Green Bay Packers. "It makes a lot of sense to work with another legendary Wisconsin-based organization to truly show not just Packers Pride, but all the good things that come from so many in this great state." The Lands' End apparel is already available on their site, and as we move into the colder months, you can probably find it on a Packers fan near you...in the near future. (via Lands' End)
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