Found March 18, 2013 on
In recent years, Forbes.com has run a study that has found, what is the most valuable college basketball program in the nation? Ever, since the Yum! Center opened, the Louisville Cardinals have accelerated to the top of the list and it is no different this year. The Cards beat out the second closest money making program, the Kansas Jayhwaks, in current value by approximately $5.6 million.
The Cards current value is $38.5 million while their actual basketball team income brings in approximately $24.6 million. And off all this money being made, it is a 7% increase over what was being made as of this time last year.
With the great product that the Cards are bringing to the floor everynight it is no wonder that the program is bringing in so much money. I think this is one of the reasons that many of the universities biggest supporters do not want an NBA team coming into town. With no other athletics in the commonwealth of Kentucky, all that the people in the state have is college athletics. Kentucky comes in fourth on the list.
Here are excerpts from the Forbes.com article :
The Louisville mens basketball program is once again Forbes.com‘s most valuable program in the country. The Cardinal program is now worth $38.5 million, up from $36.1 million last year. Forbes Magazine’s ranking of college basketball’s most valuable teams utilizes a weighted methodology with three components. They are, in order of weight, basketball revenue spent on athlete scholarships and other academic programming, profit kept by the athletic department to support athletic endeavors and conference revenue generated via NCAA tournament play. Valuations are based on revenues and expenses from the 2011-12 season.
Louisville’s KFC Yum! Center, a state-of-the-art arena opened in 2010, helped the team rake in a staggering $20.4 million in contributions last year. That income was largely responsible for making the Cardinals the most profitable team in college basketball. In fact, Louisville’s $24.6 million in team profit was larger than all but four other teams’ total revenue last year.
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If you haven’t seen the Kid President Pep Talk video, then you have been living under a cyber rock. Either way, you’ll still enjoy Russ Smith’s version.
I think we all need a pep talk.
A Pep Talk to Louisville Cardinals. From Russ Smith. #L1C4 youtube.com/watch?v=Sc9AkH…
— Nick Stover (@ULFlyingCard) March 19, 2013
Less than 24-hours after winning the 2013 Big East tournament title, Rick Pitino and the Louisville Cardinals were rewarded by earning the top overall seed in this year’s NCAA tournament. Louisville has won ten consecutive games and is without a doubt the hottest team in the country. Here are some of Pitino’s comments via a press release from the university.
“We are ecstatic...
The Louisville Cardinals have shown that they are comfortable being front-runners in their season-long quest to go further than last year's Final Four appearance.
Now, they enter the NCAA tournament as the overall No 1 seed. A familiar position for this squad, which was ranked No. 2 to start the season and was the preseason favorite to win the Big East.
Last year Louisville...
COMPLETE REGION PREVIEWS
East | South | West
(1) Louisville Cardinals (29–5, 14–4 Big East)
The top overall...
For the second time in five years, the Louisville Cardinal Basketball program has been given the number one overall seed in the NCAA tournament.
Rick Pitino’s team will be the number one seed in the Midwest region. They’ll take on the winner of Liberty and North Carolina State who are both 16 seeds and will play in one of the play-in games.
Louisville claming the number one overall...
The gravity of the moment on Saturday night in Manhattan is perhaps one of the most difficult things for anyone in sports to properly quantify. It was the end of an era, one of the best that college basketball has ever known. As always, it was on basketball’s biggest stage at Madison Square Garden, with the nation watching.
This weekend, the Big East had its curtain call, something...
The Midwest Region is lead by the Louisville Cardinals who finished 29-5, won the Big East tournament, and were granted the top overall seed. However, playing in a bracket with Duke & Michigan State, this is no easy journey to Atlanta. The only positive is that they will only have to face one of the two powerhouses. TV Schedule (EST): Tuesday, March 19North Carolina A&...
The dates and times were for the first and second round games of the NCAA tournament were released shortly after 10:30 PM on Sunday evening.
Rick Pitino and the Louisville Cardinals will play their first NCAA tournament game on Thursday evening at 6:50 PM in Lexington, KY at Rupp Arena. The game will be broadcast on TBS.
Ian Eagle will call the action while Jim Spanarkel and Allie...
I don’t think anyone will be complaining about multiple Louisville – Syracuse Big East Championship highlights. VillenHD is in postseason form and didn’t disappoint with this one. Enjoy.
How awesome was Montrezl Harrell?
Here is a brief video with some of Rick Pitino’s comments on Louisville being the number one overall seed and the potential match-ups in the Midwest region. Video courtesy of @TerryMeiners