Found March 18, 2013 on StraitPinkie.com:
In recent years, Forbes.com has run a study that has found, what is the most valuable college basketball program in the nation?  Ever, since the Yum! Center opened, the Louisville Cardinals have  accelerated to the top of the list and it is no different this year.  The Cards beat out the second closest money making program, the Kansas Jayhwaks, in current value by approximately $5.6 million. The Cards current value is $38.5 million while their actual basketball team income brings in approximately $24.6 million. And off all this money being made, it is a 7% increase over what was being made as of this time last year. With the great product that the Cards are bringing to the floor everynight it is no wonder that the program is bringing in so much money.  I think this is one of the reasons that many of the universities biggest supporters do not want an NBA team coming into town.  With no other athletics in the commonwealth of Kentucky, all that the people in the state have is college a...
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