NASCAR: Clint Bowyer's Deal With 5-Hour Energy Expanded

In a welcome bit of news on the NASCAR sponsorship, Clint Bowyer's Sprint Cup team is getting an extra shot of cash. 5-hour ENERGY announced on Friday that it will sponsor Michael Waltrip Racing’s No. 15 Toyota driven by Clint Bowyer for the all but one of the remaining races in the 2012 NASCAR Sprint Cup season. The move increases 5-hour’s sponsorship from 25 to 37 events. “5-hour ENERGY is extremely excited about the consumer exposure and sales growth we have achieved since moving up to the NASCAR Sprint Cup Series and partnering with Michael Waltrip Racing and Clint Bowyer this season,” said Scott Henderson, president of 5-hour ENERGY. “We have measured real growth through our retail partnerships, in-market activation, sales growth and brand awareness. The numbers show we’ve exceeded all expectations. This increase allows us to target even more markets. We’re business people and the numbers show NASCAR delivers the audience we need to market our product.” Bowyer ranks ...