Originally written on Larry Brown Sports  |  Last updated 8/4/12

NBC apologized for the timing of one of its commercials that featured a monkey on the Olympic rings. The commercial was promoting NBC’s upcoming sitcom “Animal Practice” and it aired immediately after Bob Costas discussed Gabby Douglas’ gold-medal winning effort in the women’s all-around gymnastics. You can see the awkward segue below:

The poorly-timed commercial received plenty of attention online, and NBC has apologized for it.

“Gabby Douglas’ gold medal performance last night was a historic and inspiring achievement,” NBC said in a statement to the Daily Mail on Friday.

“This spot promoting ‘Animal Practice,’ which has run three times previously, is one in a series with an Olympic theme which have been scheduled for maximum exposure. Certainly no offense was intended.”

It’s rather silly that NBC actually had to apologize for this. The commercial is for a show called ANIMAL PRACTICE and has been running throughout the Olympics. It’s a pure coincidence it aired at that moment and I don’t fault NBC at all. The network has made some mistakes for which they should be blamed, but this was not one of them.

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1 Comment:
  • NBC did alot of racial comparison and name dropping on Ms.Douglas; from the bad camera shots ,late pictures, comments of her mother's problem. What the Duck is wrong with this Major Network did you have to show your dislike in such a manner that ALL THE WORLD COULD SEE "CERIOUSLY".So petty....
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