CHICAGO, IL — Wrigley’s new Alert Energy Caffeine Gum will make its NASCAR Sprint Cup Series debut with Joe Gibbs Racing and driver Elliott Sadler on April 21 at Kansas Speedway in Kansas City, Kan. Sadler will pilot the No. 81 Alert Energy Camry there and at Talladega (Ala.) Superspeedway (May 5 and Oct. 20) for a total of three races during the 2013 race season.
The No. 81 Alert Energy Camry joins an all-star lineup of Mars, Inc. and Wrigley sponsors at Joe Gibbs Racing including Doublemint® gum, M&M’S® and SNICKERS® throughout the 2013 season.
“Wrigley and Mars are proud to continue our partnership with Joe Gibbs Racing and look forward to working with veteran driver Elliott Sadler,” said Tim Conlin, a senior brand manager at the Wrigley Co., a subsidiary of Mars, Inc. “And we’re especially excited to give NASCAR fans the chance to be among some of the first people to see and try Alert Energy.”
“I’m really looking forward to representing Alert Energy in the Sprint Cup Series,”