With a history of lurching from one PR disaster to another, Newcastle owner Mike Ashley may have gone a step too far this time.
Supporters of the northeast club have been left angry and aghast by Ashley's controversial decision to hire Joe Kinnear as Newcastle's director of football.
The 66-year-old Kinnear courted fame for his foul-mouthed rant at reporters in a brief spell as Newcastle manager in the 2008-09 season and the outspoken Dubliner has picked up where he left off, giving a bizarre radio interview on Monday in which he criticized the intelligence of Newcastle supporters and mispronounced many of the players' names.
Newcastle manager Alan Pardew, who is now in effect working under Kinnear, hasn't commented publicly on the appointment but the ripple effect has already started.
On Wednesday, Derek Llambias resigned from his post as managing director with immediate effect. He said he was making his decision after ''an incredible journey during my five years at the club,''...