Originally written on Awful Announcing  |  Last updated 10/26/14
The impending launch of Fox Sports 1 is one of the major stories in sports media.  Despite months and months of reporting, hints, indications, rumors, speculation, and more, Fox has still yet to officially announce the launch of Fox Sports 1.  It's popular knowledge that Fox will at some point rebrand Speed Channel (in over 80 million homes) as their new national all sports cable channel. But the grand Fox Sports reshuffling may not end at just one national cable channel.  It's behind a paywall, but SBJ indicates Fox will also rebrand Fuel TV (in 37 million homes) as Fox Sports 2 in August. More details are available at MMAweekly.com incluing all sports programming being removed from Fox's entertainment channel FX.  FX has not only televised UFC and The Ultimate Fighter, but college football and NASCAR.  In addition, the plans are still in place to abandon Fox Soccer and convert it into an all-entertainment channel.  Fox Soccer is in a few more million homes than Fuel TV, which is currently one of the least distributed sports networks.  It's unknown what may happen to the premium Fox Soccer Plus channel. It's a rebranding effort the likes of which we've never seen in sports television.  Here's a summary in case your head is spinning off the rest of your body... *Speed Channel -> Fox Sports 1 *Fuel TV -> Fox Sports 2 *Fox Soccer -> Mystery entertainment channel *FX -> no more sports It's an interesting strategy from Fox.  Take sports content from 4 different channels and funnel them into two brand new national sports channels to be their own versions of ESPN and ESPN2.  The only difference is that both ESPN channels are in approximately 100 million homes.  Fox Sports 1 would launch in over 80 million homes while Fox Sports 2 would come into being with less than 40% of ESPN2's reach. Fox Sports 1 will definitely have a lineup of sports that would place it on that next tier in prestige behind ESPN with NASCAR, Champions League soccer, UFC, MLB, college football and more to fill airtime.  But what will air on Fox Sports 2?  Will it be the less attractive content of the R.I.P. channels Speed, Fuel, and Fox Soccer?  NASCAR qualifying perhaps?  Archived soccer footage?  AMA Supercross?  If so, it's difficult to imagine just how much of an impact Fox Sports 2 will make with such low distribution figures and a mish mash of secondary content. Fox Sports 1 will get all the headlines, but watch carefully for what kind of programming News Corp. puts on FS2 because it will tell you plenty about Fox's true ambitions with this rebranding.  Will Fox Sports 2 merely be leftover crumbs from channels gone by the wayside or will News Corp. try to build not one, but two challengers to the Bristol behemoth?
MORE FROM YARDBARKER

Report: Jim Harbaugh to Michigan is done deal

Amari Cooper not a fan of New Orleans, thinks it smells

WATCH: Jennifer Lawrence does Louisville chant at game

WATCH: Did Bret Bielema do ‘Horns Down’ gesture?

Devils unveil unique coaching by committee situation

Report: 49ers expect Jim Harbaugh to take Michigan job

LIKE WHAT YOU SEE?
GET THE DAILY NEWSLETTER:

Report: Johnny Manziel fined for being late to treatment

Duke Johnson's mother says son will enter NFL Draft

Starlin Castro questioned following nightclub shooting

Report: Jeff Driskel thinking about transfer to Duke

Browns suspend Josh Gordon for final game of season

Report: Rex Ryan has already cleaned out his office

WATCH: Nebraska safety pukes on field, keeps playing

WATCH: Nyquist holds puck for 28 seconds, scores OT winner

WATCH: Kevin Garnett blows in David West's ear

WATCH: Frank Beamer busts a move after bowl win

Bears could clean house after season

Nebraska chancellor booed by Huskers players?

WATCH: Rory McIlroy trolled by 'Sweet Caroline' song

Auburn, Wisconsin players literally ate tons of food

Did Kobe Bryant respond to heckler with the rings count?

Doug Fister bought Starbucks for his Twitter followers

DeMarco Murray dumped over cheating accusations?

Video: Rudy Gay tosses half-court alley-oop to McLemore

All Sports News
Delivered to your inbox
You'll also receive Yardbarker's daily Top 10, featuring the best sports stories from around the web. Customize your newsletter to get articles on your favorite sports and teams. And the best part? It's free!

By clicking "Sign Me Up", you have read and agreed to the Fox Sports Digital Privacy Policy and Terms of Use. You can opt out at any time. For more information, please see our Privacy Policy.

Amari Cooper not a fan of New Orleans

Harbaugh to Mich. is done deal

WATCH: Jennifer Lawrence supports Louisville with chant

Did Bielema do ‘Horns Down’?

WATCH: Beamer busts a move

Bears could clean house after season

Nebraska chancellor booed by players?

Johnny Manziel fined by Browns

Castro questioned after shooting

Rory McIlroy trolled with 'Sweet Caroline'

Browns suspend Josh Gordon

Kobe gives heckler the rings count?

Today's Best Stuff
For Bloggers

Join the Yardbarker Network for more promotion, traffic, and money.

Company Info
Help
What is Yardbarker?

Yardbarker is the largest network of sports blogs and pro athlete blogs on the web. This site is the hub of the Yardbarker Network, where our editors and algorithms curate the best sports content from our network and beyond.