Found November 28, 2012 on
It's hard to fathom how a school without a conference, who controls their own schedule, and has its own television deal with NBC could be leaving significant television revenue on the table. But, that's exactly what Notre Dame is doing. In light of the monster ratings ABC pulled in Notre Dame's finale versus USC the question changes from "IS scheduling hurting television revenue" to "HOW much is it hurting them?"
At issue here is the fact that Notre Dame by its own choosing, schedules its last game of the year on the road at either Stanford or USC. Going through past schedules and future schedules, those two teams have alternated Notre Dame's last game of the year for quite awhile and into the foreseeable future.
Because Stanford and USC host these season finales, those games fall into the Pac 12's television contracts which means it can air on ABC or potentially Fox.
When Stanford and USC play in South Bend, those games take place earlier in the season and fall under Notre Dame's contract with NBC (who airs ND home games).
It's one of the more interesting quirks in sports television. The bottom line is that late season games with big implications have a much higher value and yield higher ratings than early and mid season games that have similar significance. When NBC airs Notre Dame home games versus Stanford and USC earlier in the year, the ceiling for a big ratings numbers is a lot lower. The finality of the outcome coupled with the growing narrative (like ND going to a title game) is just more compelling for a late November broadcast.
Notre Dame purposely schedules these end of the season trips to the West Coast and it's a tradition with a lot of back story, history, general branding and recruiting purposes serving as motivation.
In a day and age where you have exploding television sports rights deals, ill conceived sports networks popping up, rivalries dissolving due to realignment, and questionable conference expansion, you have to wonder if Notre Dame will continue to sacrifice their season finale every year rather than having it as an asset for themselves and NBC.
Although the value of Notre Dame's season finale fluctuates quite a bit, the possible impact of the National Championship race pumps the value of that game by a good deal and would increase the amount of any television extension going forward.
Think of it this way:
This past game had higher ratings than any ABC regular season game since 2006 and all of the BCS bowls other than the BCS Championship last year.
The Orange Bowl just renewed with ESPN for about $55 million a year while the Sugar Bowl will get about $80 million a year from ESPN.
Given Notre Dame's last game bested ratings for those two games, you could make the case that an undefeated or even 1 loss Notre Dame finale versus a ranked Stanford or USC, could be valued in that same $55 million to $80 million range.
NBC and other bidders would certainly increase the value of Notre Dame's television deal on the mere chance they could catch that lightning in a bottle every handful of years.
Does the value of the west coast finale outweigh the amount of money being on the table? Hard to say, but I'd imagine that coupled with Notre Dame's newly formed relationship with the ACC, the school might begin to revisit their own schedule making in the near future.
BEST OF MAXIM
The Notre Dame Fighting Irish are undefeated and in the BCS title game, and they very well may be getting a helping hand upstairs.The post Irish Eyes Are Smiling On Notre Dame appeared first on The Sports Fan Journal.
Can you believe Notre Dame football hasn’t won a national title since the 1988 season? (They won the Fiesta Bowl on January 2, 1989.) For almost 24 years Notre Dame has played the part of the...
[[ Read More ]]
Former Notre Dame coach Ara Parseghian is being recognized for his contribution to the sport by the National College Football Awards Association.
Parseghian coached the Irish from 1964 to 1974, leading them to national championships in 1966 and 1973. The Irish hadn't had a winning season in the five years before he arrived and he posted a 95-17-4 record in 11 seasons.
With a regular season that obliterated expectations, Irish Eye's Tim O'Malley reviews Notre Dame's 2012 regular season and looks to the future.
This edition of the IrishEyes.com recruiting blog includes a couple of pledges Irish fans need to keep an eye and more.
Notre Dame/USC Most-Watched College Football Game in Six Years- ESPN reports that last Saturday’s Notre Dame/USC college football match-up was the most-watched game of the season and the most-watched since 2006. The game averaged 16 million viewers and a rating of 9.4, making it the most-watched Saturday night game on ABC ever and the most
Being a former resident of the Hoosier State, I should be excited about Notre Dame’s undefeated season — and I am.
But as far as the Irish’s national title hopes, I don’t see them ending well in Miami versus whichever SEC behemoth wins this silly conference title game Friday night in Atlanta.
Congrats on making the BCS National Championship Game Brian Kelly…but you’re...
The Sherman Oaks (Calif.) Notre Dame offensive lineman, Kyle Sulka, will take his first official visit this weekend...
Week 13 Maxwell Finalists Performances
Against all odds, Notre Dame LB Manti Te’o led the Fighting Irish to a perfect season with a final win on the road against USC. Te’o recorded five stops, breaking 100 tackles for the third consecutive season (the third player in school history to do so). He also picked off USC QB Max Wittek for his seventh on the year, ranking him 2nd...
There’s a saying out there that goes, “history has a way of repeating itself,” and in sports in general, there’s probably no cliche that’s more appropriate.
From players often being compared to great athletes of past generations like Michael Jordan and Joe Montana, to team’s constantly being measured-up with the most memorable of all, who began dynasties and took over...
Off Tackle Empire's latest predictions has Notre Dame vs. Alabama for the BCS title, and Nebraska vs. Stanford for the Rose Bowl. The rest is noise.
Andrew Coppens looks at the stats for the Big Ten championship showdown between Nebraska and Wisconsin. (Delany's Dozen)
Illinois head football coach Tim Beckman...
In somewhat of a surprise move, Sherman Oaks (Calif.) Notre Dame running back Khalfani Muhammad made his college commitment on Tuesday and it was to a school currently without a head coach.
Midland (Mich.) High right tackle Steven Elmer was the first member to join Notre Dame's 2013 recruiting class, jumping on board well before the Irish showed they were back on the national scene. IrishEyes.com has highlights of Elmer in action from his senior season.
Fresno (Calif.) West four-star cornerback L.J. Moore was visited by Notre Dame assistant coach Mike Denbrock on Wednesday, and he spoke about it with IrishEyes.com.