Found October 14, 2013 on College Spun:
Just in case the implications of losing the Red River Rivalry game weren’t enough motivation to get the Longhorns pumped up this past Saturday against Oklahoma, apparently the coaching staff showed a five-minute hype video to the players before kickoff. Four hours later, the victory (and the Golden Hat) were theirs. Apparently it worked.  Today, the school released the video that was shown to the players. Check it out:
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