Originally posted on FOX Sports  |  By By Tully Corcoran  |  Last updated 8/17/13
When you're bestowed with the kind of Hollywood coolness that showers Kliff Kingsbury, you have to keep an eye on it lest it swallow you up like a boa. The Texas Tech football coach seems to have realized this because he's asking local retailers to stop making stuff with his likeness on it because, criminy people, it's not about him. "Coach Kingsbury desires to have that focus redirected towards the football program," read a letter from Texas Tech that was sent to retailers, according to the Lubbock Avalanche-Journal. "So we are looking to shift the focal point off of Coach Kingsbury and back to Texas Tech Football." Specifically, Texas Tech will no longer be licensing anything with the words "Kliff, king, hero or legend" in reference to Kingsbury, because apparently that has gotten to be an issue in Lubbock. There is a lot of that stuff out there already, and Texas Tech isn't trying to crush any local business. It's just asking, albeit firmly, that this merchandise be phased out...
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