ESPN analysts Dale Jarrett and Andy Petree, lap-by-lap announcer Allen Bestwick, and Rich Feinberg, ESPN vice president, motorsports, production, participated in a media conference call today to discuss ESPN’s coverage of the final 17 races of the 2012 NASCAR Sprint Cup Series season, starting with the Brickyard 400 at Indianapolis Motor Speedway on Sunday, July 29. A transcript of the conference call follows:
RICH FEINBERG: Good afternoon, everybody, thank you for calling in, we appreciate it.
On the production side, our entire team is excited now that we’re making the turn halfway through our season to continuing our Nationwide coverage but adding to it the privilege of covering the NASCAR Sprint Cup Series.
We come off a very strong year in 2011 where our Chase ratings were up 14%. We put forth some new initiatives like our ESPN side-by-side, we actually call it NASCAR NonStop, approach during the Chase, offering fans the ability during the second half of our races to see cont...